BRUCE TURKEL


All about Them Grow Your Business by Focusing on Others


An in-demand marketing and branding expert shows how focusing on others leads to success


relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing tech- nique. Bruce Turkel, who has advised some of the world’s greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the “All about Them” principle. He goes on to explore our technology-driven, hyper-connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.


T


he best companies and most successful salespeople live by a three-word mantra— “it’s all about them”—because when they


BRUCE TURKEL is the founder of Turkel Brands. He has delivered speeches at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. He lives in Miami.


BruceTurkel.com


NATIONAL MARKETING CAMPAIGN • Online marketing • Social media campaign


SEP 26


BUSINESS / SELF-HELP $24.99 | $32.50 (Can.) ISBN 978-0-7382-1920-2 5½x 8¼ | 320 pages Selling Territory: W EBOOK ISBN 978-0-7382-1921-9


HARDCOVER


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