ALEX HALEY
Roots The Saga of an American Family
Event Series Tie-In
Winner of the Pulitzer Prize to tie-in with an all-new eight-hour event series beginning Memorial Day 2016
W
hen rootswas first published forty years ago, it electrified the nation—and was a #1 New York Times bestseller for
twenty-two weeks. The celebrated miniseries that followed a year later was likewise a coast-to-coast event—more than 130 million Americans watched some or all of the broadcast. In the four decades since then, the story of young African slave Kunta Kinte and his descendants has lost none of its power to enthrall and provoke. Now, with the upcoming all-new television miniseries, Roots once again bursts onto the national scene, at a time when the race conversation has never been more charged; Roots is a book for the legions of earlier readers to revisit and for a new genera- tion to discover.
ALEX HALEY served for twenty years in the US Coast Guard, was a longtime writer and editor for Reader’s Digest, and compiled The Autobiography of Malcolm X. He died in 1992.
RootsTheBook.com
NATIONAL MARKETING CAMPAIGN • BEA feature title
• National advertising: New York Times and Los Angeles Times
• TV critic media campaign
• Tie-in to A&E and Lifetime networks promotional efforts
• Social media campaign • Targeted outreach to African-American community • Academic marketing
FICTION / HISTORY MAY 24
$18.99 | $24.50 (Can.) ISBN 978-0-306-82485-2 5½x 8¼ | 912 pages Selling Territory: US,C EBOOK ISBN 978-0-306-82486-9
PAPERBACK REISSUE PREVIOUS EDITION ISBN 978-1-59315-449-3
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