CHRIS JERICHO


No Is a Four-Letter Word How I Failed Spelling but Succeeded in Life


Inspirational book by six-time WWE champion and three-time New York Times bestselling author Chris Jericho


trademark writing style—ridiculous stories, hilar- ious references—showing how a small-town Canadian kid made his seemingly impossible dreams come true, against all odds. Organized around 22 principles, No Is a Four-


S


Letter Word outlines Jericho’s guidelines to achieving your dreams and making it to the top, explaining how his encounters with legendary musicians, actors, and wrestlers influenced each principle. Whether it’s learning how to make any situation work to his benefit, spending money to make money, understanding to always sell himself, or letting go of losing the gig of a lifetime, Jericho takes you with him on his journey up success’s ladder and shows you how to apply these principles to your own life.


ix-time wwe wor l d heavywe ight Champion and renaissance man Chris Jericho explains his secrets to success in his


CHRIS JERICHO is the author of The Best in the World, A Lion’s Tale, and Undisputed, a six-time WWE World Heavyweight Champion, lead singer of Fozzy, and host of the Talk Is Jericho podcast. He lives in Tampa, Florida.


NATIONAL MARKETING CAMPAIGN


• BEA feature title • Author tour: New York and Los Angeles • Advance Reader Copies


• Online marketing, pop culture, and wrestling websites and blogs


• Social media campaign


• Tie-in promotional efforts with author’s podcast “Talk is Jericho”


FEB 22


SELF-HELP / MEMOIR $23.99 | $30.99 (Can.) ISBN 978-0-306-82505-7 6 x 9 | 224 pages | 16 pages of black-&-white photographs Selling Territory: WxUK,CW EBOOK ISBN 978-0-306-82506-4


HARDCOVER


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