IN THE NEWS Olympic Channel coming to fruition
tion, to collaborate on content for the Olympic Channel, marking another significant step on progress toward its launch. International Olympic Committee (IOC) President Tomas Bach, who
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recently chaired a joint Olympic Channel Board of Directors meeting at the newly inaugurated OCS facilities in Madrid, said: “Te Olympic Chan- nel will mark a major shiſt in how the Olympic Movement connects with young people all year round. Te International Federations have embraced the Olympic Channel and we look forward to working with them on the exciting programming and promotional opportunities. Te newly formed Olympic Channel team is making steady progress, with the emphasis on ensuring the product is right and the quality of the programming matches our ambition. We look forward to announcing the 2016 launch date in the coming weeks.” Mark Parkman, General Manager of OCS, said: “Preparations for the
launch of the Olympic Channel are on course and the announcement of these cooperation agreements with our IF partners is another important step forward. We expect to make further announcements regarding col- laborations with other IFs and stakeholders in the near future. Content production has begun, the technology and platforms are being tested, and there is a growing sense of energy and excitement here among the Olympic Channel team as we prepare for launch this year.” World Curling Federation President, Kate Caithness, said: “We are ex-
cited to be a part of the IOC’s journey to launching its Olympic Channel and teaming up our resources to ensure top-quality and unique content for curling that displays the values of our sport which so clearly go hand-in- hand with the principles of Olympic Agenda 2020 and the Olympic Move- ment. In recent years we have seen our social media and broadcast channels go from strength-to- strength and the demand rise for more broadcast- quality content. Terefore, we welcome today’s announcement, which will help meet that demand, together with our newly expanded television sched- ule for the upcoming season, which will see 11 curling events broadcast in season 2016-17.” Te creation of an Olympic Channel was one of the key recommenda-
tions of Olympic Agenda 2020, aiming to provide a new way to engage young people and core fans in the Olympic Movement, while also promot- ing the Olympic values on a consistent basis. Te Channel will broadcast live sports events, news and athlete stories,
as well as historical Olympic footage and official films from the IOC’s ar- chives. Tere will also be a focus on educational and youth-oriented pro- gramming, sustainability, sports science and nutrition, and promoting a
Attention senior curlers!
be jointly hosted by the five curling clubs of Columbia County in Wiscon- sin: Arlington, Lodi, Pardeeville, Portage, and Poynette. Te contact for the event is Mark Kretzmann,
kretzmann@gmail.com, 608-234-2105. n
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usacurl.org ))
enior curlers, it’s still early but save the dates Feb. 16-19 for the 41st Annual United States Senior Men’s Curling Association (USSMCA) National Senior Men’s Curling Championships. Te 2017 event will
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• Find a club portal • Calendars • Photo galleries • Athlete profiles and more!
lympic Channel Services (OCS) in June announced that it has to date reached cooperation agreements with 27 International Sports Federations (IFs), including the World Curling Federa-
healthy and active lifestyle. Te Olympic Channel Services team now consists of more than 60
full-time employees, representing 20 different nationalities. Te Olympic Channel team is composed of experienced broadcast professionals and in- novative content-producers working out of two main bases of operation. Te commercial and distribution departments are located at the IOC head- quarters in Lausanne, Switzerland, and the technical and production units operate out of Madrid, Spain. Te facility to house the Olympic Channel in Madrid is now complete and the OCS production team has begun working with leading production companies from around the world. Te Olympic Channel collaborations aim to complement the Interna-
tional Federations’ current broadcast and distribution arrangements. Te Olympic Channel team is currently working with the IFs to create inno- vative partnerships, including live event coverage, highlights, magazine shows, news coverage and original programming. Te IFs with whom OCS has concluded agreements include the World
Curling Federation (WCF), among many others. In addition to on-going discussions with other IFs, the Olympic Channel
Services team is working to build and strengthen collaborations, including with athletes, National Olympic Committees, Rights-Holding Broadcasters (RHBs), Worldwide TOP Partners, Organising Committees for the Olym- pic Games, candidate cities, recognised sports organisations, as well as with major digital and social media platforms. n
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