This page contains a Flash digital edition of a book.
the cooker ‘s design features a 3/8 in. wall thickness for a total weight of 330 lbs., with a 120-lb. cart, which makes moving the grill eas- ier. No, it’s not light like a feather, but light enough to be portable while staying strong enough to take a beating from repeated usage. Te hinge helps take the strain off of lifting the iron lid. “What can I say?” Boyd said. “It’s

engineering. Science. Math.” Engineering, science and math

can help solve some problems but not all. Obviously, Goldens’ develop- ment of a radically different product meant they’d have to market it to different consumers. Founded in 1882, Goldens’

began selling agricultural and textile products to the consumer market. But like many facilities, the priorities changed when World War II broke out. Te company converted to pro- duction in support of the Navy, and after the war Goldens’ didn’t convert back to consumer-facing production. Goldens’ specializes in machined

ductile iron castings and provides solutions for construction equip- ment, heavy duty trucks, farm machinery and equipment and many other industries of that nature. So when a member of the Goldens’

When the finished product was released to the market in January 2016 after a little more than a year of development, Goldens’ confidence that a cast kamado grill could be achieved was rewarded.

team realized they could improve on ceramic kamado grills by manufactur- ing them in cast iron and fixing some of the shortcomings, it represented a shift for the company. Instead of serving customers who deal with industrial equipment, Goldens’ was tasked with selling to retail consumers who were looking

for a new way to cook while remain- ing strong and viable in its tradi- tional segment. “We’re working through under- standing how fundamentally different it is to sell to an individual consumer or to the retailer as opposed to a large industrial OEM,” Boyd said. “Tat’s another world.” To help navigate that world, Gold-

ens’ has created a logo for the cooker and a separate website to promote the product. Te site has an FAQ, blog and even a list of recipes. “It’s a new product so it’s still making

its space but for people that have been cooking on these style of cookers they immediately recognized the advantages and the solutions that it presents,” Boyd said. ““Now we’re just expanding our retail base, developing our distribution and engaging in marketing to spread the reach of the product.” Luckily, some built-in advantages

come with promoting a cast iron product. “It hasn’t been terribly difficult

After testing and development, the cooker’s design features a 3/8 in. wall thickness for a total weight of 330 lbs., with a 120-lb. cart to make moving the grill easier.

because of the reputation of cast iron and cast iron cookware is already one that is so familiar to us,” Boyd said. “As soon as customers get around the product and are able to lift the lid themselves or see it cooked on, then the other concerns quickly go up in smoke.”

February 2017 MODERN CASTING | 21

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60