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No matter your age, Bud Gibson believes everyone should be on social media in order to keep up with current events.


Eastern: What accounts on Twiter and Facebook should everyone be following?


Gibson: For Twiter, I actually suggest Twiter Moments (use the litle lightning bolt icon in the app). For most people on Twiter, figuring out who to follow is hard. Moments gets you the most relevant stuff.


Facebook is harder. In Michigan, I suggest following Pure Michigan, Chad Wiebesick, Lucy Ann Lance, Jen Strayer Eyer, Paula Gardner, and your friends. Join groups that your friends are members of or that cover things you want to know about. My recommendations are based on people who give me a good perspective on what’s going on locally. Tose perspectives range from prety liberal to very conservative, along with some middle-of-the-road. Tat’s just the nature of local news. I want to keep abreast of all perspectives.


Eastern: What are your favorite accounts on Twiter? Gibson: I like @NateSilver538. He is a great numbers-driven sports


photo by Randy Mascharka


blogger, but he also covers popular culture and politics from a data-driven perspective. He always makes me think. His data-driven views don’t always lead to conclusions you would like, but he’s interesting.


I also follow a number of professional opinion leaders and people I’m connected to. I recommend following anybody who puts their Twiter handle on their business card. It’s a good way to track what they’re interested in and up to. It’s not as invasive as becoming their Facebook friend.


Eastern: What has been the most interesting use of social media that you have seen?


Gibson: I really like @realDonaldTrump on Twiter. I find myself rarely agreeing with him, and his ego is enormous. But Donald Trump has been the most effective user of social media to drive a political campaign to date. It seems like every other tweet has been a news story. I suspect that will eventually be his undoing, but boy, is it entertaining to watch. 3


Eastern | WINTER 2016 17


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