NEWS
Daystate, Brocock and MTC Optics sign up to Hard Air
Magazine award scheme Now your customers can access information on award winning products quickly and easily while in-store...
D
aystate, Brocock and MTC Optics customers can now buy with
even more confidence following the companies’ decision to sign up to the prestigious Hard Air Magazine Awards Scheme. The Hard Air Awards Scheme
recognises airgun-related ‘best-in-class’ products, with the Gold Award only handed out to those satisfying Hard Air Magazine’s exhaustive list of criteria. Hard Air Magazine is published online and has a rapidly-growing, world-wide readership. Currently it has a circulation in excess of 2.1 million page views/year. The e-zine’s popularity, readership and influence has grown steadily over the past six years, attracting over 5,800 views per day, and its opinion is highly regarded for its authority and independence. The scheme recognises airgun-
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related ‘best-in-class’ products, with the Gold Award only handed out to those satisfying Hard Air Magazine’s exhaustive list of criteria. Award-winning Daystate and
Brocock products will now carry a hangtag on which is printed a QR code that links to the relevant Hard Air Magazine review. This enables prospective customers to gain an impartial opinion of the gear prior to actually purchasing it. Hard Air Magazine awards are
earned through their performance in a standard set of tests. These tests cover the quality, usability, performance, and value of the product. Due to its standardised test criteria, Hard Air can fairly compare one airgun with another in an impartial manner that’s unique in the airgun industry.
The magazine has so far
conducted over 200 standardised reviews of airgun products, and the list keeps growing. “In today’s connected world, too much information is as bad as too little,” says Tony Belas of Daystate. “Most people have a smartphone with a QR code-reading app, so by providing quick and easy access to Hard Air Magazine’s independent reviews at the point of sale, we can help shooters focus on info that helps them make the right purchase decision. “Of course, this initiative also helps our retailers. Not only does it boost personal interaction with their customers, but it also provides them more detail to help explain the benefit of our products which will hopefully secure them the sale. “We encourage Daystate and
Brocock retailers to read the Hard Air Magazine reviews themselves. Each one contains a trove of data and information that can help match the right Daystate or Brocock airgun to the customer’s needs.”
DAYSTATE T 07545 076 519 W
tony@daystate.com
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Hard Air Magazine attracts 2.1 million views a year - that’s 5,800 page views a day!
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MTC optics, Daystate and Brocock products will carry QR coded hangtags.
10 | Tackle & Guns | April 2022
This initiative also helps our retailers. Not only does it boost personal interaction with their customers, but it also provides them more detail to help explain the benefit of our products which will hopefully secure them the sale.
www.tandgmagazine.com
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