6 CRAFTBUTCHER l MAY 2017
CUSTOMER REWARD SCHEMES
REWARD CUSTOMERS AND DRIVE SALES!
WHY RUN A REWARD SCHEME? A good customer reward scheme creates a relationship between you and your customer. It helps you to understand their buying habits and anticipate their response to offers. Tey in turn will know they are important to you and feel rewarded through personalised offers and rewards. Whether you need a straightforward system to manage and
increase your customer base or a complete package to create campaigns with flexible rewards and discounts, we provide the infrastructure, support and expertise to set up, run and develop your reward programme.
HOW DO I GET STARTED? When your customers join the scheme, you give them a card, create their customer record and assign their entitlement to rewards and privileges. Simply give Reward-it a call today. Tey will talk you through and assist with the design of your customised card. And provide you with the know how to set up a successful scheme so that you can be up and running in a matter of days!
Te loyalty card system that everyone can afford. All the major retailers
run loyalty schemes. Tat’s because they work! Customers like loyalty
cards because they know that by continuing to purchase at a retailer they will be rewarded. Likewise, retailers like
loyalty schemes because they BENEFITS
can gather important data (best customers, birthdays, infrequent customers etc.) and use this information to create more pertinent marketing campaigns to drive up sales. You too can run your own
loyalty scheme with a reward- it retail system. It’s quick and easy to set up, and more importantly, is not going to break the bank.
HOW DO I MANAGE MY LOYALTY SCHEME? Reward-it provide you with the tools to set up your scheme and add and redeem points with the easy to use terminal. User friendly online soſtware is also available providing you with complete flexibility to create and manage your customer database, create customer reports and send out effective, targeted mailshots.
HOW DOES THIS INCREASE MY BUSINESS? Rewarding customers creates greater footfall. A simple equation: greater footfall = increased spend. “Customer spend is 46% higher with companies that offer Reward Card programmes". (Source: Total Research Corp and Custom Marketing Corps Loyalty Monitor Study).
KNOW WHO YOUR CUSTOMERS ARE Te real power of Reward-it is that it enables you to learn more about your customers. Using the Customer & Marketing Manager you can identify their spending habits – e.g. frequency of visits, time of visit, day of visit etc. With this information the Customer & Marketing Manager allows you to target specific groups of customers with relevant promotions.
FLEXIBLE REWARD SCHEMES Te easy-to-use terminal allows you to choose the rewards: • Double points during off- peak hours
• Extra points for large purchases or specific items
• Bigger discounts for loyal customers
Te Customer & Marketing Manager gives you the freedom to create your own marketing campaigns based on what you learn about your customers.
MARKET YOUR BUSINESS Te best way to make sure you have people queueing up to buy your products is to give them an incentive to buy from you and not go elsewhere. • Offer a fair and achievable points target for loyal customers
• Send out offers and promotions
• Keep in constant communication with your customers
Te Customer & Marketing Manager allows you to communicate with your customers and by marketing your products you will be able to increase the footfall in your store and hang on to your best customers.
MORE LOYAL CUSTOMERS = HIGHER TURNOVER = HIGH PROFIT • Keep your customers loyal with incentives relevant to their interests and spending habits
• Increasing your customer traffic leads to bigger sales and bigger profits
• Marketing initiatives increase customer retention whilst attracting new customers
• It’s easier to sell 10% more to existing customers than 10% to new customers.
CALL 020 8266 1600 NFMFT MEMBER SPECIAL
£299 rrp JUST £199
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