QSM SCHEME


such as Red Tractor, Karl brings extensive industry knowledge to his new QSM role. Newly appointed Quality


Karl Pendlebury


Standard Mark which acts as a consumer guarantee across the retail and foodservice sectors. Competition is fierce so it’s great to have something that adds value and differentiates your offer.” With a strong background


in both food and farming, Karl Pendlebury will be leading the revamp and looking to drive the consumer category for buying meats with quality assurance marks. Previously working at ASDA, and as an auditor for assurance schemes


Scheme Manager, Karl Pendlebury, says: “Consumers are becoming more concerned about where their food comes from. Tere is a great opportunity for retailers and foodservice operators, such as Chris, to drive profits by stocking QSM Beef and Lamb and telling consumers about it. “Factors like quality, taste,


food safety and animal welfare are increasingly influencing consumer purchasing decisions, and consumers are looking for these assurances on both packaging and menus. Te QSM Scheme is an easy way to give them what they want.” Te scheme revamp is


timely, as recent research shows that 51% of people believe meat with a quality assurance mark is worth paying more for, whilst 61% would be willing to pay more


Karl and Chris at the revamped QSM Scheme launch


for quality. QSM Beef and Lamb is produced to higher standards than required by law with a supply chain which is fully assured and independently inspected at every stage. For more info and to join


the scheme visit http://www. qsmbeefandlamb.co.uk/join- the-qsm-scheme or call the QSM Hotline on 0845 491 8787 n


Here’s all you need to make -more profitably!


PASTRY ROLLER -1 phase


With the right equipment specially selected to suit your size of establishment. Our experience of improving production techniques enables you to manufacture better pies than mother made!


For Those Who Want The Best


CONVECTION OVEN


- 1 phase


in • VALUE • QUALITY • SERVICE


Call INTERBAKE! Ask for literature and further information


Interbake Ltd


Tel: 01706 825596 Fax: 01706 826686 Email: info@interbake.co.uk UNIT 2, BRIDGE MILLS, ROCHDALE ROAD, EDENFIELD, RAMSBOTTOM, BURY, LANCS BL0 0RE


whatever your needs


BETTER PIES


HAND OPERATED PIE MACHINE


• BOILERS • DIVIDERS


• EGGWASH SPRAY UNITS


• DEPOSITORS


• GLAZING EQUIPMENT


• MIXERS planetary, spiral


PLANETARY MIXER -1 phase


• MOULDERS


• OVENS bake off, deck, rack


• PASTRY HANDLING EQUIPMENT


• PIE MACHINES • REFRIGERATION SAUSAGE FILLERS • SLICERS


• STAINLESS STEEL FABRICATIONS


• VEGETABLE PROCESSORS


MINCERS


CRAFTBUTCHER l MAY 2017 11


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