This page contains a Flash digital edition of a book.
10 CRAFTBUTCHER l MAY 2017


QSM SCHEME


RAISING THE STANDARD


AHDB BEEF & LAMB AMBASSADORS AND QSM SCHEME REVAMP ANNOUNCED


AHDB Beef and Lamb has launched a revamped Quality Standard Mark (QSM) Scheme alongside a new team of ambassadors, including award winning chef Chris Wheeler and meat expert Karl Pendlebury. Introducing a more


modern and uniform branding across all QSM marketing materials and online, the revamp aims to drive growth in the QSM Beef and Lamb retail market and increase engagement with the supply chain, catering butchers and independent


retailers. Chef Chris Wheeler, who


recently appeared in the TV series Great British Menu and is the current Cateys Hotel Chef of the Year, along with expert butcher Jim McPhie, led an interactive cooking and butchery masterclass at the launch to highlight the benefits of specifying QSM Beef and Lamb. Chris Wheeler says:


“At a time where consumers demand for quality, traceability and provenance is at a high, I’m thrilled to have this opportunity to represent the Quality


Chris Wheeler


With BBQ season round the corner, we’ve developed two new products that will let you get the iconic flavour of Jamaican Jerk in to your counter.


The World Grill joins our extensive list of oil marinades and is perfect for adding some colour and shine to your products. In addition to this, we’ve also release a Jamaican Jerk Spicemix with no added salt, meaning that you can add it to your burgers, stuffing and sausages without having to worry about your salt levels. They each carry our Pure label, so there’s no declarable allergens, MSG, or phosphates in either product.


The Jamaican Jerk World Grill and Spicemix will give your food the instantly recognisable Caribbean flavour of lime, allspice, chilli and spring onion.


New from Verstegen Jamaican Jerk


Verstegen Spices & Sauces UK Ltd.


Plough Road, Great Bentley, Essex CO7 8LA United Kingdom Telephone: +44 (0)1206 250200, E-mail: info@verstegen.co.uk, www.verstegen.co.uk


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20