Housebuilder appoints new Managing Director to drive continued business growth
High end Welsh based housebuilder Waterstone Homes has
appointed Lee Woodfine as its new
Managing Director to support the company with its ongoing business growth. Te industry specialist will work closely with the Senior Management Team, taking responsibility for managing all aspects of the company’s activities, including overseeing the overall delivery and success of the business through its continued expansion plans. He will also be tasked with growing the Waterstone Homes brand and developing a new complementary brand targeted at the middle market. Tis follows a strong performance for the company over the last 12 months, which has seen its turnover increase to more than £23m, with an average selling price of £599,000 per home. Lee joins Waterstone Homes following a highly successful senior level career in the construction industry spanning more than 30 years, including 19 years working specifically within the residential sector. Most recently, the housebuilding specialist held the title of Regional Operations Director for South Wales and South West at Lovell, where he was responsible for the delivery of all projects across the region, acting as the lead contact for some of the firm’s largest projects including ‘Te Mill’ – a major 800-home development in Canton, Cardiff.
Lee was also instrumental in
helping to raise the company’s National House Building Council (NHBC) homeowner satisfaction rating from three star to five star. Prior to his time at Lovell, Lee held a number of director-level
positions including Construction
Director at package deal developer, Sennybridge, and Area Manager at Kier Living – a role which saw him establish the Kier Living business in Wales and lead the bid team that secured ‘Cardiff Point’, one of largest residential schemes in Wales. Speaking about his new role, Lee said: “Waterstone Homes has a very strong reputation within the industry and is a very inspiring brand. Te company’s focus on quality and the emotion and thought that goes into each and every home really separates it from the rest. People aspire to live in a Waterstone home. “Waterstone Homes has the potential to be the most aspirational builder of homes in Wales and the South West and to have the opportunity to be involved
in helping this happen is very exciting. I’m looking forward to working with the entire team to drive the business forward and support the company in achieving these ambitions.” Lee’s new role will also see him tasked with the growth and development of the business as Waterstone Homes expands into the wider market with the addition of more competitively priced homes alongside its higher end properties. Lee added: “A key part of my new role will be to evolve the Waterstone Homes brand to also offer homes for the wider market, giving more people the opportunity to own one of our homes. Tis follows requests from the public to introduce more affordable homes to our repertoire. While these properties will be more competitively priced, key to this expansion strategy is that they will retain the very DNA that gives Waterstone Homes the edge in terms of the high-quality building, excellent personalised customer service and attention to detail expected from a specialist builder.” Commenting on Lee’s appointment, Simon Jehu, Managing Director of Development at Jehu Group, Waterstone Homes’ parent company, said: “Lee is a fantastic addition to our Senior Management Team, bringing with him more than 30 years of experience and an impressive record of developing top performing teams to the role. “His strong focus on quality, customer care and delivery performance, combined with his residential track record and team building ethos, made him the obvious choice to take on the role and lead Waterstone Homes in delivering our growth ambitions.”
Looking for your dream home but need to sell your own property first? Lovell Homes at Oakfield Grange can help
for purchasers completing this year! “Part-exchange is
the perfect
If you’d love to move this year but are worried about selling your own property, now’s the time to talk to the Lovell Homes team at their Oakfield Grange development in Cwmbran. Te company is offering a new part-exchange scheme – ToMoveNow – helping homeowners
take their next
step on the property ladder at the development. ToMoveNow provides movers with a genuine cash buyer, enabling them to sidestep the stress and uncertainty associated with a traditional housebuying chain.
Potential buyers can find out more at a special weekend event at Oakfield Grange on 22 and 23 September – from 10am to 4pm - with an Independent Financial Advisor and the Lovell sales team available to give free advice. As well as sparing you hassle, ToMoveNow allows you to avoid estate agent fees. Te other good news is that it can be used in combination with the Help to Buy – Wales Equity Loan* scheme at Oakfield Grange, with Lovell additionally offering to provide free carpets on selected homes
www.cardiffandsouthwalesadvertiser.com
way of avoiding the potential stress associated with a house move where you have a property to sell,” says Lovell regional sales director Julie Bowen. “It’s surprisingly quick – normally you’ll have an offer on your property aſter just 48 hours – and means you escape the strain of being in a chain which can easily collapse at short notice. With ToMoveNow, you don’t have to worry; instead you’ll have time to concentrate on your plans for your lovely new home and really enjoy your move.” Lovell has a superb selection of three-bedroom homes currently available at Oakfield Grange, starting at £230,000 (£184,000 aſter a Help to Buy – Wales Equity Loan) for the three-bedroom detached Keats house style, with three parking spaces. Tere is also one four- bedroom detached Gaskell house style priced at £299,000
(£239,200 aſter a Help to Buy – Wales Equity Loan) with single garage and three parking spaces. In addition, currently available are two popular three- bedroom detached house styles which both come with a garage and two parking spaces: the Chaucer is priced at £240,000
free access to the M4 avoiding the Brynglas tunnels. Te development is a mile from the heart of Cwmbran which is a thriving location renowned for its popular shopping and leisure complex, the Cwmbran Centre. Designed to create a real sense of community, Oakfield Grange
(£192,000 aſter a Help to Buy – Wales Equity Loan) while the Dryden house type is offered at £255,000 (£204,000 aſter a Help to Buy – Wales Equity Loan). Homes are just a 15-minute drive from Newport, 30 minutes from Cardiff and around a 45-minute drive from Bristol city centre thanks to trouble-
also includes a new play area and public open space. Te marketing suite at Oakfield Grange, Cwmbran, Torfaen NP44 3DU is open seven days a week from 10am to 5pm. You can also find out more at www.
lovellhomes.co.uk or by calling the Lovell sales team on 01633 730 975.
Cardiff & South Wales Advertiser - Friday 14th September 2018 - 21
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