FEATURE


clothing brand can’t stop celebrating


Classic country


This is amomentous year inAlan Paine’s illustrious history,with the global heritage brand celebrating its 110-year anniversary.With a brand guide, competitions and newcollections, 2017will be another year to remember.


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lothing brandAlan Paine has plenty of reasons to be cheerful.For a start, 2017marks its 110th


birthday. In celebration of its rich heritage


the company has produced an opulent BrandGuide, charting the history of the brand fromits inception in 1907 to the present day. Several pages in the book are


devoted to thewealth of archive photography stored at company headquarters,which provide a fascinating insight through the decades, fromretailer adverts to press cuttings and promotional literature.


3 www.tandgmagazine.com Town and country


Both the company and its Country Collection continue to grow and evolve each year. Last year saw the appointment of an Alan Paine brandmanager in the USA, the appointment of a new agent in Finland and new UK knitwear agents,Cocoon. Many of the brand’s Country


Collection stockists took part in the Alan Paine RetailerDisplay competition inNovember,which ran in collaboration with Tackle &Gunsmagazine. After retailers pulled out the


stops to create striking displays, featuring a range of Alan Paine products,T&G’s editor in chief, JohnHunter, had the very


difficult decision of judging the entrants. Aftermuch deliberation,


Shepherd&Woodward was chosen as the winner, for creating “an eye-catching display that celebrated the great British countryside,mixed with details that injected a little smile.” Te two runners-up were


JodsGalore – “proof that you can cramloads of product into a space and stillmake it look elegant and desirable”– and Humphrey&Tilly – “a classic display, evoking all that is good about the country lifestyle.” Huge congratulations to the


winners and amassive thank you to everyone who took part.


Making every day an event


TeAlan PaineCountry Collection teamenjoys attending retailer open days and events and was fortunate to be part ofmany great events last year. Te company is the proud


owner of a super newmarquee, which, togetherwith large PVC banners, feather flags and roller banners can be borrowed by retailers for events. Furthermore,Alan Paine is


always keen to get its brand ambassadors involvedwith retailers’events.Earlier this year it appointed its third brand ambassador, as field sports photojournalistDavidEgan joins


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