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EXECUTIVE REPORT continued


have a contract to supply equipment to a main contractor that carries out work on the council’s housing stock.


“We also attract a lot of business from the public through the Internet. Enquirers can email us with details of what they need, or with questions about the job they are undertaking, and the query can be sent out-of-hours to my mobile phone so that I can reply immediately, even late at night or at weekends. People appreciate that level of service and it is something we work hard to maintain.


“We strive to make our premises as welcoming and friendly as possible. Many women customers, for example, tell us that they have found other hirers’ facilities uninviting and, even, somewhat intimidating. Each of our nine staff is trained to be polite and professional and to be able to demonstrate equipment correctly and efficiently. They also ensure they are tidy and presentable, which is important because we often deliver items to customers’ homes and carry them inside for them as part of our service. We want people to keep coming back to us when they need to hire equipment, and it seems to be working. We are constantly attracting more cash business and, overall, our turnover is currently 25% ahead compared to last year, which shows the strength of the market.”


• Advanced’s premises on an estate corner. www.advancetoolhire.co.uk


The company is expanding its compact plant fleet.


Made for hire-ability, longevity and 


Arborist 150 - a good ‘all-round’ tow machine.


ArbTrak 150 - a ‘go-anywhere’ chipper.


Arborist and ArbTrak 150 wood chippers are the hire industry standard, finding application with contractors and local authorities, often on long term hire, through to golf clubs, leisure parks and private individuals who have tree waste to dispose of.


They have a chipping capacity of 150mm and have low maintenance, especially the blade system that is more tolerant to stones and nails that can inadvertently get into the system.


Wood chippers and green waste shredders


Visit the GreenMech Stand to see our Special Show Offers


Getting the job done without fear of interruption


01789 400044 www.greenmech.co.uk 20


SEE US ON STAND E40


STAND E40 SEE US ON


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