INDUSTRY FOCUS
September 2015 saw the global launch of the 4x4 Challenge. Teams
from as far afield as Australia, the USA and South Korea competed in national challenge competitions, and the best teams from 13 countries met in Coventry for the world final. The Jaguar Primary Schools Challenge, for school pupils aged from
five to 11, involves designing and manufacturing the fastest car possible in either 2D or 3D. In 2015/16, 16,000 young people participated. The programme is run in partnership with Engineering in
Motion and several leading engineering and education organisations, including Denford, the IET and STEMNET, which provides resources for students, teachers and professionals. In addition to innovative programmes like these, JLR is involved in
a range of initiatives to strengthen its links with schools. Participating in Business Class (a government-endorsed programme run by Business in the Community that partners companies with local secondary schools in areas of high multiple deprivation) provides the opportunity to improve academic achievement locally and promote apprentice and graduate recruitment opportunities, while also offering staff development opportunities and strengthening the firm’s reputation as an employer of choice. JLR has partnerships with schools in Birmingham, Coventry,
Staffordshire, Wolverhampton, Kirkby and Liverpool. Each is managed by a JLR employee.
with the right skills. The WMG Academy for Young Engineers is right on our doorstep, and is being led by WMG, which is already at the heart of our collaboration with universities on research and development and developing high-level skills in our workforce. “It will help to address very important issues at the beginning
of the educational cycle – namely, exciting young people about careers in engineering and developing the pool of talent which we can all rely upon for future generations.” Providing work experience is a key element of JLR’s programme
to increase interest in the automotive industry. At each of its five sites, the company offers opportunities for young people aged 14–18 to learn about careers in engineering, manufacturing and business-related subjects. Its programme won BITC’s Work Inspiration Award 2013.
Combating unemployment The Inspiring Tomorrow’s Workforce enhanced traineeship programme offers work experience, training and qualifications to prepare unemployed young people for employment and unlock their potential. JLR sees this as a contribution to tackling the huge social problem of youth unemployment. Participants gain a manufacturing engineering qualification
and additional maths and English support. They undertake work experience placements, complete an outward- bound course, and have the opportunity to take part in a community project. The programme has been designed in
conjunction with Birmingham Metropolitan College to provide the transferable skills and work ethic required for a lasting career. JLR has engaged more than 100 young
people aged 16–24 to date, and runs the programme at various manufacturing sites aligned to recruitment programmes. Jake Bickerstaff, aged 17 when he applied
Corporate social responsibility programmes focusing on
regeneration, education, young people, charity work and the environment are another way in which the business engages its local communities, strengthens its reputation, and offers staff development opportunities.
Nurturing engineers In another partnership aimed at changing perceptions and encouraging young people to consider careers in engineering and manufacturing, JLR is working with the Warwick Manufacturing Group (WMG) Academy to offer new qualifications based on the real-world skills and experience needed in the advanced engineering industry. Opened in September 2014, the academy now has 400 students.
The qualifications it offers, endorsed by industry and enriched by real-life world-of-work experiences and hands-on problem-solving projects, will increase the employability prospects of young people and challenge traditional ways of learning. JLR is also supporting the Solihull Academy for Young Engineers, which opened this September. Dr Ralf Speth commented, “The growth of Jaguar Land Rover can only be sustained if we and our suppliers can find the right people
to take part, has four GCSEs and had been looking for work for over a year. Said Jake, “I’ve struggled to find a job because of a lack of experience and qualifications. I started applying for every job I found, but was not getting anywhere. I’ve signed up for Inspiring Tomorrow’s Workforce because I think the experience will make me stand
out in the future and give my CV an edge. It’s a great way to get into engineering and finding out more about Jaguar Land Rover.” Jake has now worked at the Solihull plant for three years,
alongside several other trainees. The Inspiring Tomorrow’s Workforce programme was launched in
Itatiaia in 2015. It is the first programme of this kind that the company has deployed outside the UK. Of the more than 100 people who have completed the scheme so far, 12 are working at the Itatiaia plant and many others are employed elsewhere in the automotive industry. Débora Esteves completed the programme last year and is now
a product coach at the new plant. She said, “I thoroughly enjoyed the programme, and it gave me the opportunity to learn many new skills. I believe that, without Inspiring Tomorrow’s Workforce, I would not be working at Jaguar Land Rover today.”
Keep up with our coverage of how the UK’s global businesses are investing in the future and supporting the next generations of global talent, across the Relocate media.
14 | Re:locate | Winter 2016/17
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