INDUSTRY FOCUS
Changing perceptions In 2012, JLR and Birmingham Metropolitan College launched the Young Women in the Know initiative to challenge outdated perceptions of engineering. Participation has increased interest in engineering and design careers at Jaguar Land Rover by 35 per cent. The week-long course shows that modern engineering
offers excellent career opportunities for women. Students visit JLR manufacturing, design and engineering sites, meet female apprentices, graduates and managers, and spend a day at work. They also learn about JLR’s apprentice and graduate schemes, and participate in workshops on job applications and interview techniques to improve their employability. Students gain a Level 1 Award in Employability and Personal
Development, which includes applying for a job, interview skills, contributing to a team, and environmental awareness. In 2014, the EBPC teamed up with the recruitment team for the
first time to link the week-long course to apprentice recruitment. This saw 14 participants secure apprenticeships. In 2015, all applicants were screened by the apprentice recruitment team, which was aligned with the standard application process. Those who met the requirements attended an assessment centre
on the final day of the course. Of the 22 students participating in the course, nine secured Degree Apprenticeships and seven Higher Apprenticeships. Les Ratcliffe commented, “This is an excellent example of how
our education programme prepares young people for employment opportunities at Jaguar Land Rover. Bespoke courses such as Young Women in the Know play a vital role attracting new talent to the business, increasing our talent pool, and ensuring young people across the region have the skills and experience they need to pursue successful careers in engineering.” Annabelle Ng, aged 16, said, “Before I took part in the course, I thought engineering was all about men in overalls, physical
labour – dirty work, and male-dominated. This course has definitely has changed my views, as the plants are so clean and there are women everywhere.”
Promoting engineering in schools As part of its programme to promote engineering careers and support the national STEM agenda, JLR has worked with other automotive, engineering and academic organisations to develop a series of national ‘challenge’ projects for schools. These help to bring science and technology subjects to life, providing pupils with hands-on projects that enable them to explore different aspects of the automotive industry in an exciting way. They also help young people to develop communication, teamwork, project management and ICT skills. The Jaguar Maths in Motion Challenge is an annual competition
for children aged nine and upwards. They work together in small teams, using a wide range of maths skills to design and race virtual cars. This is the largest and most successful maths challenge of its kind
in the UK; more than a million young people have participated since its launch in 2000. In 2015, the challenge was launched globally through the cloud. Children from countries that included Australia, China and Sweden competed in online races for a place in the world final. Operated in partnership with the Institution of Engineering
and Technology (IET), construction equipment manufacturer JCB, STEM, education consultant Denford, and several leading engineering and education organisations, Land Rover’s 4x4 Challenge is an annual competition for students aged 11–19 to design and build a radio-controlled four-wheel-drive model vehicle. In 2015/16, 116,000 young people took part. Participants can be
accredited through schemes such as CREST (the British Science Association’s flagship programme for young people) and the Duke of Edinburgh’s Award.
relocateglobal.com | 13
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68