Park News
Peanuts in the park
Fancy inviting Snoopy and friends into your park? Peanuts Worldwide has partnered with Bay Laurel Advisors to develop a fresh raft of Peanuts branded attractions for theme parks, family entertainment centres and other location based entertainment venues. Based on the beloved 50-year-old comic strip created by Charles Schulz, the
Peanuts IP is cited as having multi-generational appeal, including with millennials. It has already spawned successful rides, attractions and themed lands at various Cedar Fair parks in the United States, as well as at Universal Studios Japan. Over the years, Charlie Brown, Snoopy, Woodstock, Lucy, Schroeder and
other familiar Peanuts characters and themes have been readily adapted in movies, stage shows, social media, merchandise, product endorsements, animated cartoons, games, books and e-books. “Peanuts has incredible worldwide appeal,” says George Wade, president
and founder of LA-based Bay Laurel Advisors. “There are very few brands that reach the family demographic with such complete delight and humour.”
Universal Studios Japan
Ain’t afraid of
no ghost! 5D dark ride for Heide Park
F
ollowing the opening at the end of this year of the world's first Ghostbusters interactive dark ride at Motiongate in Dubai, we can reveal that Heide Park will open its own attraction dedicated to popular movie franchise next spring. Created by Merlin Magic Making in partnership with Sony Pictures Consumer
Products and Ghost Corps, Ghostbusters 5D is billed as “the ultimate ghost hunt”. Fearless ghost hunters from six years equipped with laser proton pistols, ghost traps and 3D glasses will ride through a haunted warehouse in ECTO-1 vehicles. All senses are needed, because the spirits suddenly appear and are sometimes only heard or felt thanks to the added 4D-effects. Ghostbusters 5D will be Heide Park's first dark ride and replaces the show Hallo Spencer (the licence for which expired this summer) in Heide Park's former Spencer Halle. Owner Merlin Entertainments is investing a total of €7.2 million in park improvements for 2017, which will also include new themed rooms at the Heide Park Abenteuerhotel.
Hello Hanoi! Ice Castle at Mt Olympus
In early December, Mt Olympus Water and Theme Park, Wisconsin Dells (Wisconsin, USA) will unveil a full size castle made of ice. Built by a company called Ice Castles, the seasonal attraction will remain open through until the end of February, weather permitting. The structure is built entirely by hand using hundreds of thousands of icicles. The castle will include LED-lit sculptures that twinkle and dance to ambient music at night, frozen thrones, towers, slides and fountains. As long as Wisconsin Dells experiences winter as normal, with enough cold
days in December, the building will remain solidly in place until it is torn down in March. Similar structures have been constructed by Ice Castles in Stillwater, Minnesota; Midway, Utah; Lincoln, New Hampshire; and Edmonton, Alberta in Canada.
The world’s most famous kitsch cat could soon be pleasing park fans in Vietnam, following the news that Hello Kitty owner Saniro wants to develop an indoor theme park in Hanoi. The local BRG Group has signed an agreement with Sanrio Wave Hong Kong, reports Reuters. The indoor attraction, no opening date or further details for which have been revealed, woud be the world's fourth Hello Kitty Park folowing two outdoor parks in Japan and the park that opened last year in Anji City, China – pictured below.
12
NOVEMBER 2016
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