MARKET REPORT: ASIA Market Report: ASIA Wanda City Hefei
in Asia, arguably the most dynamic market in the world right now for themed entertainment.
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CHINA’S THEME PARK DREAMS The development of new theme parks in China is occurring at a speed and scale never seen before anywhere else in the world. The Chinese market continues to embrace an open definition of what constitutes a “theme park”. These facilities cover a wide spectrum of products and can range from full scale destination theme parks such as Shanghai Disney Resort down to regional amusement parks, landscape parks, carnivals, animal safaris, marine parks, cultural show parks and even farm tours. This boom is driven by an alignment of trends which includes a
rapidly rising middle class with higher levels of disposable income, a shift in consumption preferences from material goods to
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hris Yoshii, Beth Chang and Mark Wijman from the Economics team at the Hong Kong office of AECOM assess the state of the theme park and attractions industry
experiences, strong government support for cultural and tourism projects due to the associated socioeconomic benefits, and the ongoing desire of property companies to enrich their real estate developments with cultural or entertainment components. For the most established Chinese park chains, including OCT, Chimelong, Songcheng, Fantawild and Haichang, expansion and growth is foremost on their agenda. These still relatively youthful industry giants have been actively seeking new opportunities in key cities and prominent resorts across the country. In this respect, they have been very successful, with each of them having between two and seven confirmed projects in their development pipelines. In recent years, a wave of new players, in the form of major Chinese real estate developers, have entered the theme park and leisure destination scene. The Wanda Group, China’s largest private property developer, has already opened large theme parks in the cities of Nanchang and Hefei and has at least another 15 comparable projects under development. The publically traded Shimao Property Group, which is in possession of one of the largest
PARK WORLD Handbook & Buyers Guide 20177
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