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MARKET REPORT: LATIN AMERICA


Virtual reality experiences are beginning to appear across Latin America


Market Report: LATIN AMERICA C


onsidering the great dynamism and diversity on offfer across countries such as Mexico, Brazil, Colombia, Chile and Peru, we shouldn’t be surprised that Latin America’s amusement park and attractions industry is performing well, writes


Astrid González Nariño.


In general, the prospects for industry are good, with new attractions and concepts emerging in many countries. One exception is Venezuela, where the economic situation is not the best. While classic amusement parks and simple attractions making the most of nature continue to be popular destinations with families, a new breed of technology-led experiences is also emerging. Family entertainment centres (FECs) constitute the largest number of amusement establishments in the region, with over 500 outlets in total. Argentina and Mexico account for about 35% of the total, followed by Brazil, Chile and Colombia. The rise of the FEC in Latin America goes hand in hand with the proliferation of shopping centres, preferred places for family fun. As for attraction attendance, the figures revealed in the recent IAAPA/AECOM report Economic Impact of the Attractions Industry in Latin America are very encouraging. The report indicates that parks, FECs and attractions in Mexico received more than 21 million visits during 2016, with Brazil registered just over 18 million. A recent study of the sector in Colombia revealed that 23 million annual visits were made to parks of all types, which is equivalent to almost half of the country's population! Direct revenues in


PARK WORLD Handbook & Buyers Guide 2017


Six Flags Mexico has just launched Latin America’s first VR rollercoaster experience


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