FEATURE Innovate and adapt


After a major boom for business, Devonshire cycling kit manufacturer NoPinz anticipates a rough period for the trade - Alex Ballinger gets the full story behind the brand


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n business, a simple idea is often the strongest. It was an idea in this vein that sparked Devonshire cycling kit brand Nopinz into life back in 2015.


Frustrated by damaging his expensive racing jerseys when pinning on numbers, founder Blake Pond unveiled an industry first in the SpeedPocket, an integrated pocket that let racing cyclists display their number without poking holes in their lycra. Now seven years on from its


inception, Nopinz is a well-established name in the British road racing and time trial scene, has collaborated with top-level WorldTour teams, and continues to find innovations. Nopinz sales director Gary Chambers told BikeBiz: “The company has


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disrupted the industry through innovation since inception, developing an accomplished range of race and training apparel from its UK manufacturing base, aimed at those looking for an edge over their competition or when they’re pursuing PBs and Strava segments. “The brand is also a leader in custom designs for clubs and race teams, as well as offering its personal tailoring service using electronic body- scanning to achieve the perfect fit.” Having found its niche in the domestic


performance cycling market, Nopinz has a clear idea of its popularity with riders, but is also aware of the wider appeal of its kit. Chambers said: “Our core market is the British time trial and road race scene. This is certainly our biggest market and where


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