NEWS HUB Bikmo launches Bikmo Bike Shop Insurance C
ycle insurance specialist Bikmo has announced the launch of Bikmo Bike Shop Insurance, a new product and service designed exclusively for cycle retailers
looking for a personal and specialised approach to their business insurance. The announcement follows over a year of work to create a
policy that “packs a punch but doesn’t break the bank”, said Bikmo. During this time, the company said it delved deep into the world of a modern-day bike shop by working with current retailer partners to get to grips with the services they offer, the biggest worries faced by bike shops, and to hear candid views on where existing solutions are falling short. According to Bikmo, the end result is a product that provides
premium protection for the modern-day bike shop, combined with expert advice to ensure the policy is configured to fit the client. The policy is underwritten by insurer Hiscox. Bikmo CEO Dave George said: “Bikmo has a history of supporting bike shops. Since launching Bikmo cycle insurance
in 2014, we’ve helped hundreds of retailers to protect their customers’ bikes and putting money into their tills through our partner claims replacements scheme. “Offering bike shop business insurance feels like a natural
move for us, and we hope that it will help give retailers around the country more confidence and resilience to do what they do best.” ■
Inflexion signs definitive agreement to acquire Enviolo I
nflexion has signed a definitive agreement to acquire Enviolo. Headquartered in the Netherlands and with additional operations in Austin,
Texas, Enviolo designs and develops transmission systems for high-quality e-bikes mainly for the European and North American markets. Inflexion is a mid-market private equity firm that invests in high growth, entrepreneurial businesses with ambitious management teams and works in partnership with them to accelerate growth. “The Enviolo team has created an innovative product offering which makes cycling
more appealing and comfortable to the growing number of cyclists turning to it as a social, healthy activity and an environmentally friendly method of transportation in cities around the world,” said Simon Turner, managing partner at Inflexion. “The team is incredibly driven and we look forward to working with them to grow their excellent business further both in the local Dutch market and internationally.” ■
ZyroFisher partners with Maxima Racing Oils for UK and Ireland distribution Z
yroFisher has partnered with Maxima Racing Oils to distribute the full range of bike- specific products in the UK and Ireland. “Maxima is extremely excited to begin this
partnership with ZyroFisher,” said Andrew Hursh, Maxima Bike brand manager. “The ZyroFisher/Maxima partnership is a natural fit considering Maxima’s key role as a global supplier to SRAM and ZyroFisher’s history as the SRAM supplier to the UK territory. “As the global bicycle market continues to grow, access to Maxima products has become increasingly important and with
14 | March 2022
this partnership, we will have the ability to provide UK cyclists with Maxima’s premium bicycle care products.”
Maxima’s commercial activities will be overseen by senior
brand manager Lawrence Eaglen. Initial stock of Maxima will be available to order from
ZyroFisher from January 2022, with stock arriving from February 2022. For further information, please contact your ZyroFisher account manager or call sales on +44(0) 1325 741 325 ■.
www.bikebiz.com
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