APPOINTMENTS This month’s movers and shakers throughout the cycle industry... Kim North, Mondraker UK
Kim North has been appointed Northern area sales manager in the UK for Spanish bike brand Mondraker. Bringing with her a wealth of experience working within the UK cycle industry, her addition further supports the company’s expansion in the market. Having previously worked at several large UK distributors and bicycle shops, North is “perfectly placed” to focus on dealer needs and support the brand’s growth in the UK, said Mondraker. “I‘m excited to be joining the Mondraker family and being part of the growing UK team,” said North. “It’s a dream come true to work with such a prestigious, forward-thinking company having ridden and loved bikes since I could walk.
Nicolas de Ros Wallace, Canyon
Nicolas de Ros Wallace has been appointed the new CEO of the direct-to-consumer bike giant Canyon. Winfried Rapp had been responsible for leading the
executive management on an interim basis since October 2021, and will continue to be part of the senior leadership team. De Ros Wallace has previously worked for Nike for more
than ten years, most recently as vice president and general manager for the Jordan brand in the EMEA region. There, he helped shape the Jordan brand’s vision and
Ed Culley and Christina Sartori, Whyte Bikes
Whyte Bikes has appointed Ed Culley as chief executive and Christina Sartori as chief marketing offi cer. Following its strategic partnership with Cairngorm Capital last year, Whyte has been investing in the talent and infrastructure necessary to pursue its strategic ambitions. Supported by Whyte’s management team, Culley is tasked with
30 | March 2022
“The last few seasons have seen big growth for the brand and a move to a dealer direct model in the UK so I’m keen to support dealers as they grow with us.” North joins the established Mondraker
UK team to continue its work delivering brand growth whilst strengthening relationships and trade within UK IBDs. Mondraker UK manager Richie Rowland added: “Kim joins us with a great industry history and a fantastic passion and energy for the sport. Her addition is going to allow us to best support the market in order to realise the growth that both us and our dealers are aiming for, it’s great to have her onboard.” ■
strategy, driving productivity and growth. “I am convinced of the superior value
proposition off ered by Canyon in the bicycle industry, whether it relates to the direct-to- consumer business model, brand, design, innovation and product development,” he said. “Above all, there is a passionate culture and love for
cycling, as well as a strong entrepreneurship mindset. I look forward to working with the team to continue to build on the great track record of Canyon.” ■
providing the strategic leadership to leverage Whyte’s strong market position, to achieve further growth. Sartori will be responsible for growing Whyte Bikes to be a market leader, evolving the brand identity and building an engaged global community of Whyte Bike advocates. David Hill, Whyte’s chairman, said: “Both
are outstanding individuals with a proven track record of transforming consumer facing brands, while continuing to delight their users.” ■
www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
