SPECIAL FOCUS NEWS ShopTalk S


ainsbury’s has launched Sainsfreeze, a new walk-in freezer concept store that


shows customers how to freeze unexpected foods, saving surplus food going to waste and helping people save money. Opening in London’s Boxpark,


Shoreditch, between 27-28 September, the first of its kind walk-in freezer looked like a regular Sainsbury’s from the outside, but once inside customers were greeted with frozen groceries that they would usually buy fresh. Upon entering customers are greeted by shelves stacked with fruit and veg, dairy, meat, fish and baked goods – but everything is frozen, and it’s all given away for free.


Foods normally found on each


aisle are frozen in innovative ways to help save space and keep food for longer, thus reducing food waste. From mixing wilting herbs with oil or water and freezing into ice cube trays – perfect for throwing straight into soups and stews - to portioning minced meat and freezing flat to save space, the retailer hopes the store will help teach customers new ways to freeze food that allows them to reduce waste in the home. The items available have been selected off the back of research


that revealed the items Brits most commonly throw away as they are about to go off, including milk, eggs, bread, and onions as well as other commonly wasted items foods, such as bananas and herbs. Sainsbury’s is committed to halving food waste across its operations by 2030. The retailer has sent zero waste to landfill since 2013, and recently announced the removal of ‘best before’ dates on 276 products. Ruth Cranston, director of


corporate responsibility and sustainability at Sainsbury’s said: “We recognise the way our customers shop and eat has benefits for their health and the planet too. It’s why our mission, helping everyone eat better, supports our customers to make healthier, more sustainable choices. “When people think about climate change, food waste often gets overlooked. Around a third of food produced for human consumption is lost or wasted and it contributes a whopping 8-10% of greenhouse gas emissions globally each year. That is why we are launching Sainsfreeze, to help customers try and combat food waste and learn handy hints and top tips along the way. Innovative freezing not only allows us to


save food we would otherwise have thrown away, but also to buy reduced food close to its use-by date, saving even more money on the weekly grocery bill.” Catherine David, director of collaboration and change at WRAP said: “This is an excellent and unique concept from Sainsbury’s. We need to look at our food storage and how we can ensure we waste as little as possible. Sainsfreeze will certainly help inform people about storing their food, and what unexpected items they’re able to freeze to guarantee less food is wasted. With food waste costing the average household with children around £730 a year, and particularly in the current climate as we’re all looking for ways to save money wherever we can, this is really going to help our food last longer. It would be great to see more of these rolled out across the country and reach more people”.


All surplus food from Sainsfreeze


are donated to Sainsbury’s food redistribution charity partner FareShare, ensuring that no food goes to waste.


A 6 October 2022 • www.acr-news.com


sda has marked the opening of its 50th roadside convenience store


in Derby.


The Asda On The Move store is located on the Pride Park retail estate in Derby and is the first Asda convenience site in the area. A further four sites have also opened in Bangor- North Wales, Leicester, Stoke, and Stourport-on-Severn. The stores, which are operated in partnership with EG Group, are designed to broaden the number of new and existing customers who can access the supermarket’s fantastic products in convenient neighbourhood and roadside locations


The Asda On the Move sites also bring the wide range of new partner spaces to customers, with EG owned food-to-go brands and franchise partners such as Starbucks, Greggs, Subway, and Cinnabon providing a wide range of products in store. Steve Shirley, vice president of wholesale and convenience at Asda, said: “We are delighted to have reached the landmark opening of our 50th Asda On The Move store. “The popularity of these stores


shows us that customers want to be able to pick up essentials quickly and conveniently or grab a spontaneous treat whilst they’re refuelling, and we look forward to continuing to provide that service to our customers in the future.’’


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