BREWERIES & CELLARS
A chilling display
Keeping drinks cold is a challenge for both pubs and retailers, who want to ensure their customers enjoy their favourite tipple at the optimum temperature. Ian Parker, from J&E Hall, looks at the options available and how to balance cooling with the cost of energy.
I
n the ever-evolving world of the beverage sector, pubs, supermarkets and convenience stores are continuously adapting to consumer
preferences and technological advancements. In the retail sector specifi cally, being able to choose a drink that’s ready to consume immediately can lead to happier customers and increased sales. As a consequence of more discerning shoppers, over the last few years ‘beer caves’ have grown in popularity, providing a superior experience for customers and a good solution for keeping large quantities of beer (and other drinks) cool. Essentially a walk-in fridge, beer caves showcase a variety of chilled products at optimum temperature, while creating a unique and immersive shopping experience. For wine merchants, coolers are available with adjustable temperature settings that cater to the specifi c requirements of diff erent wine varieties. Similarly, craft beer sections may have dedicated
30 December 2023 •
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chillers to maintain the distinct fl avours of these beverages – in-store and also in cellars, where specialist cooling solutions maintain temperatures depending on the product. Our Cellar Cooler Product Range can be wall or ceiling mounted to maximise space, maintaining room temperatures as low as 4°C making the units suitable for extending the life of perishable items like fl owers, dairy products, fruit and vegetables.
Cooling costs
Keeping things chilled is expensive and carbon intensive, so choosing sustainable cooling solutions is a priority for business owners looking to balance their environmental conscience and their books. Low GWP refrigerants, energy- effi cient equipment, and initiatives to minimise waste from cooling systems can all contribute to improved environmental credentials and lower
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operational costs. Smart cooling solutions are also gaining traction. These systems use sensors and automation features that help monitor and adjust temperatures based on real-time conditions.
For pubs in particular, it is estimated that a quarter of their energy bill can be accounted for by cellar cooling requirements. Choosing the latest energy effi cient options can lead to over
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