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news


Beko announces national sales manager for new SDA division P


hilip Fletcher has been appointed as national sales manager to


drive the new SDA division at Beko Plc, the company has revealed. The range launched in the UK from March onwards, and will complement the brand’s MDA business. Previously channel manager at


Electrolux, Philip (pictured) brings a wealth of knowledge and expertise to the role, Beko notes. Over the past four years he has managed a customer portfolio including Amazon, ASDA, Argos, Tesco, Wilko and Curry’s PC World. Philip will be working with distributor EPE to ensure independent retailers have access to the brand’s new products, which include a bean to cup coffee machine, range of steam irons, breakfast sets, blenders and floorcare. Beko marketing director Donald Shepherd commented: “This is an


exciting time for us, and we’re delighted to have Philip on board. His strong background in sales and knowledge of the industry makes him a natural choice for the role. We’re confident he will be a driving force in making this area of the business a success.” Philip added: “It’s fantastic to be working within such a strong


team, and with products that will make a real impact on the category. SDA is a crowded market, but there is a real need for affordable, reliable products that make family life easier. Beko has identified a niche and it’s going to be a very exciting year for us.”


CIH hosts digital marketing workshop for Euronics agents


E


lectrical buying group Combined Independents (Holdings) Ltd (CIH), part of Euronics, held the first part of its Independent


Digital Education Programme, an AdWords workshop, exclusively for Euronics agents in Central London in February. Sponsored by Euronics supplier Electrolux, the informal workshop


focused on a number of topics, including an introduction to search engine marketing, building an effective AdWords campaign, and support for future AdWords marketing. Electrolux senior digital marketing and eCommerce professional Luke Wallace, alongside CIH AdWord and email marketing specialist Jason Leith, guided the audience through the programme, offering step-by-step instructions, plus expert advice on each topic. CIH explained that the three hour interactive workshop provided


hands-on software experience, as well as sharing stories of past digital experiences, including both successful and not-so-successful campaigns. Each attendee was awarded an AdWords voucher to kick- off their campaigns. CIH digital marketing coordinator Heidi Andrews commented: “The


marketing landscape is changing rapidly. We are all short of time to invest in our businesses and get our heads around the new tools available, so this is the first of many programmes, from which we hope that all our agents will benefit. “We received excellent and very positive feedback from all those who attended the workshop and really hope it makes a difference to their business in this fast changing digital world. CIH proposes to offer a number of independent education programmes throughout the year to support our agents in developing their businesses.”


6 | www.innovativeelectricalretailing.co.uk


Big Red Sales agent to close order book after 43 years in the industry


T


he industry is losing one of its most experienced salesmen - Tim Noyes


of Big Red Sales is retiring aſter a career spanning 43 years. Tim started his career in the industry in 1974 as a merchandiser with Diamond Stylus, before promotion to senior area manager. Following a sales role with Bandridge, Tim started his own business in his home town of Farnborough, CD & AV supplies, before rejoining Diamond Stylus six years later as a freelance area manager, remaining with the company from 1986 to 2008. He then worked as area sales manager/business support manager at


Lawton Trade Supplies, before being one of the first sales people to join Big Red Sales when John Reddington started the company in 2010. John Reddington commented: “We are going to miss Tim, as are his many retailers with whom he has a fantastic rapport. He has done a wonderful job for Big Red Sales and we wish him many happy and healthy years of retirement with his wife Gillian.”


March 2017


Freeview Play sales surpass one million mark


F


reeview has announced that sales of Freeview Play TVs and set-top boxes have surpassed one million units. Launched in late 2015, Freeview Play provides UK consumers with a combination of live, catch-up and on demand content in one place for no monthly cost. Freeview Play TVs now account for one in three (34%) of smart HD


TVs sold in the UK, the company revealed, with Freeview Play already supported by over 20 brands. Freeview managing director Guy North said: “I’m delighted that we


have reached this major sales milestone so early in Freeview Play’s lifespan. This achievement is a testament to all our many partners whom I’d like to thank for their outstanding support. With new content, manufacturer and product enhancement announcements on the horizon, Freeview Play is on track to becoming the new normal way viewers access TV.” The 2017 Freeview Play specification includes optional support


for Ultra HD (4K) and HDR content for programmes delivered via broadband. Technical development of Freeview Play, including product specification, is being led by Digital UK.


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