small domestic appliances


best quality, robust, reliable, are very price competitive and have a wonderful couple of personalities behind them, in the form of Si King and Dave Myers. Daewoo is an up and coming contestant with a long history of superior electronics and reigning as the third biggest electronics company in Korea. It’s a really hot brand right now that is gaining momentum; this is one to watch.” Israel agrees that consumers are influenced by what they see on their TV screens, as well as shopping for attractive and high quality appliances. “Consumers are assured by the KitchenAid promise of timeless design, outstanding engineering and durability,” he says. “And then we have the plethora of hugely popular food programmes on TV, of course, to thank for the on-going sales success of our appliances and kitchenware.” There are a variety of consumer desires


that drive the purchase cycle, which is understandable in such a broad market, but one key driver continues to be seen with consumers attempting to live more healthily. “Some of the key trends continue to be


around healthy eating and convenience,” explains Bo. “We have heard recently that we are now advised to try and eat 10 pieces of fruit and veg a day. That is a tough ask for anyone, so we will see juicing continue to be a growth area for the market.


The market continues to


look good for those that offer innovation and clear benefits for consumers


“Consumers are also looking to make life


easier, with SDAs that have features that make things quick and convenient. There is also an ongoing desire for a smaller footprint for devices, or for one multifunction appliance to maximise the use of space as homes get more compact.” Israel agrees that health is an important


concern for many customers. “Health is always an opportunity and we


expect to see the blending trend continue to thrive,” he says. “The new Artisan Power Plus Blender easily handles popular fibrous vegetables such as kale, as well as nutrient-rich nuts and seeds. “Vegetables are on the up. Hardly an innovation, I know, but the number of vegans in Britain has risen significantly in 10 years and so the future looks plant-filled. We have a comprehensive range of appliances to help prepare and cook this produce, as well as exciting legumes such as protein-packed lentils and chickpeas.” Coffee machines continue to be a strong


market. Israel adds: “We find that the way people choose a coffee machine is different to any other kitchen appliance. Of course


28 | www.innovativeelectricalretailing.co.uk


KitchenAid believes that trends include multifunctionality and space-saving will be important for consumers in 2017


it's about function, but the design seems to be equally important. The KitchenAid coffee making range creates exceptional coffee in a variety of ways to suit every palette and every pocket.” He continues: “The UK has a well-established


coffee-drinking culture and brunch is a relatively new fixture for catching up with friends and family. Consequently, toasters, kettles and coffee machines will always perform well, especially if they have energy- saving functions such as dual-walls to keep boiled water hotter for longer.” Other important considerations for consumers include multifunctionality and


size, with UK kitchens among the smallest in Europe. “The popularity of space-saving appliances is on the rise,” Israel says. “We recently launched a mini version of the original Tilt-head Stand Mixer. Offering the same power and performance as its larger role model, the MINI mixer is 20% smaller and 25% lighter with a 3.3 litre bowl.” Anna agrees that coffee is a market that is holding strong, and also cites the rise of intelligent options. She says: “For the UK, an ongoing trend is the barista style coffee machines and key trends that are cresting are for healthy appliances and smart appliances.”


March 2017


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