small domestic appliances


Tefal’s Cuisine Companion coaches users through the cooking process, allowing them to create a wide variety of meals, even if their cooking skills are limited


Thinking smart Delivering intelligent product features that save the consumer time and effort is the thinking behind Tefal’s Cuisine Companion. “Tefal has launched a revolutionary product that will change the way you cook,” Dominik explains. “It can do everything for you, from preparation right through to dishing up! The Cuisine Companion is Tefal’s first cooking- capable food processor, and promises to be a giant in the assisted cooking category. “The Cuisine Companion replaces up to ten traditional kitchen appliances thanks to its five useful attachments. Ideal for chopping, emulsifying, whipping, crushing, melting, beating, kneading and mixing ingredients, it can also steam, slow cook and prove dough, so cooking like a professional in your own kitchen has never been easier.” Dominik adds: “The Cuisine Companion’s


smart control panel comes equipped with six automatic functions. All you need to do is add ingredients to the bowl and follow the recipe


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to make healthier and tastier homemade sauces, stews, soups and desserts at the touch of a button. It really couldn’t be easier.”


Products that integrate with


the connected home will do well as long as they address a real need rather than just offer up gimmicks


The product can be used in manual mode


for more confident cooks, Dominik notes, allowing a user to take full control of the speed, heat and time settings. He adds: “Classic food processors simply help with the preparatory stages of cooking, whereas a ‘cooking food processor’ is able to do both the prep work and the cooking itself. Tefal is bringing this revolutionary concept to the mass market.”


Bo believes that connected and intelligent small appliances will be increasingly accepted by consumers. “There are certainly opportunities in the smart home area, with consumers being more familiar now with that type of technology,” he says. “So products that integrate with that idea will do well as long as they address a real need rather than just offer up gimmicks; people are more discerning than ever about what they buy and the reasons to take a product home.” He adds: “Our most recent addition in the


SDA area is the Witt MyCook Touch – it is a multicooker that can do everything from chop, knead, steam, fry, blend and stir, to allow you to cook delicious meals with just one machine. It is linked to an app that allows you to control it via smart phone or tablet, and also gives you thousands of fantastic recipes to spark your culinary imagination. It then takes you through every step of cooking the dish so even the most inexperienced cook can get great results every time.”


March 2017


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