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contents EDITORIAL


Editor: Gregor Muir gmuir@datateam.co.uk | 020 7240 6999


SALES


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With contributions by: The best and brightest in the industry M


arch 30 sees the best and brightest in the industry gather for the 25th Innovative Electrical


Retailing Awards. The five-star Chelsea Harbour Hotel in


London will host those vying for the final awards, across retail and manufacturing. Our judging panel met up in November to determine the best entries for the retail categories and to decide the final shortlists for the manufacturers, which were then voted on by you, the industry, over December and January. Those votes have been tallied up, alongside the initial judges’ weighting, and the final results will be revealed on the night. It is always a pleasure to sit on the judging


panel for the IER Awards, and see how businesses continue to innovate and develop in a challenging marketplace. As is often the way, those with enthusiasm and creativity who are


REGULARS 4 News


INDEPENDENT FOCUS


8 The Big Interview: David Preece 10 Innovative Thinking: Talking Trade 12 Electrical Safety First 14 Association comment: AMDEA & retra 15 Trade comment: CAI & Sirius


FEATURES


16 Laundry 23 Sales Training: Laundry 24 Sales Training: Samsung 26 SDA update


Produced and published by Datateam Business Media Ltd., 15a London Road, Maidstone, Kent ME16 8L


All rights reserved. No part of this publication ma be reproduced or transmitted in any form by any means, electronic or mechanical, including recording, photocopying or any information storage or retrival system, without written permission from the Publisher.


10


trying new ideas are also the ones who seem to be having the best time of it. It is no longer enough to sit and wait for


the world to come to you. You have to shout about what you do well, and deliver exceptional service and experiences for all your customers. The winners on March 30 will all be good examples of the varied ways you can make your business stand out. Best of luck to all those nominated for the awards, and I look forward to seeing you there.


Gregor Muir Editor gmuir@datateam.co.uk


8 March 2017


16 www.innovativeelectricalretailing.co.uk | 3


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