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electrical safety first advertorial


the Recall of Unsafe Products), is currently developing recommendations for a recall code of practice, expected by the end of 2017. All our consumer advice promotes buying


from respected traders but even the most reputable company can be affected by a recall or safety notice. And as my colleague Martyn Allen has explained in one of his regular IER columns, the ‘new’ Low Voltage Directive (LVD) makes it clear that product safety is the responsibility of all the economic ‘actors’ in the supply chain – from manufacturers to importers and retailers. However, with retailers often the first port of call for consumers when there is an issue with an electrical item, they are obviously a key component in consumer engagement with the recall process.


At Electrical Safety First,


we believe that we can best protect the consumer by working with the industry


Elsewhere on the political front, we’ve helped set up an All-Party Parliamentary Group (APPG) for Electrical Safety in the Home. This was established to address the problem of counterfeit and substandard electrical goods, which not only fills the coffers of organised crime but also presents a significant risk to consumer safety and undermines reputable retailers. More recently, we have been lobbying the government regarding the Digital Economy Bill, which we believe offers an opportunity to address longstanding concerns and legislative gaps around the online sale of counterfeit goods. Our proposed amendments to the Bill call on the government to assess the amount of fake electrical goods entering the UK, to determine how much they cost the economy and how much – specifically - is being sold online. Our latest consumer


Spotting fake and counterfeit goods is not always easy from the outside, but many key safety features are often omitted from substandard products


survey indicates that as much as 64% of all counterfeit products are being bought via the web and our report, The True Cost of a Counterfeit (which can be viewed at www.electricalsafetyfirst.org. uk/mediafile/100492991/True-Cost-of-a- Counterfeit.pdf ), states that fakes bought through social media are currently growing at 15% each year. Earlier this year, Baroness Janke and Lord Tope submitted our amendments to the Bill and we will keep you posted on its development, as it passes through parliament.


‘We want people to buy electrical products from people they can trust’ Our core mission is to protect people from the dangers of electricity so, as I’ve previously mentioned, we always highlight the need to use a reputable retailer or trader. For example, during the annual Electrical Fire Safety Week (which usually runs at the end of November), we focused on the increasing sophistication of counterfeit electrical products and reminded shoppers to be vigilant when looking to bag a bargain in the Black Friday sales. To support the campaign, we made a short film featuring an Elvis impersonator out and about meeting his fans – with the final frame noting: “It’s not always this easy to spot a fake.” To view the video – which you are welcome


to add to your website – visit: www.electricalsafetyfirst.org.uk/spotthefake. Given our remit, it’s not surprising that


we would want to support reputable electrical retailers and it’s a key reason for our sponsorship of IER’s award for the Best Retailer Website. We want people to buy electrical products from people they can trust. Getting your website right is a key part of that process and we want to celebrate that. • For more information on Electrical Safety First


Electrical Safety First campaigns to ensure consumers are aware of potential product safety issues and to protect them from hazards of electrical products in the home


March 2017


industry seminars, contact: Neelam.sheemar@ electricalsafetyfirst.org.uk. • If you would like to include the ‘Fake Elvis’ video on your site, contact: penny.walshe@electricalsafetyfirst.org.uk


www.innovativeelectricalretailing.co.uk | 13


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