small domestic appliances
‘Make the in-store experience engaging’ Creating engagement and theatre in store is a particularly effective method of generating sales for SDA.
“Retailers need to work hard on making the
in-store experience engaging for customers – demonstrations are one key part of that to show off some of their most interesting and innovative products,” Bo suggests. “To do that their staff need to have an excellent understanding of those products, which is why Witt are committed to supporting them with training and great backup display and point of sale material to help them get the best results.”
Key trends that are cresting
are for healthy appliances and smart appliances
Knowing the market is also key, as well as understanding what consumers are on the lookout for.
Anna comments: “I would advise that
retailers get to know their market. Look at other retailers that are selling SDAs within a three mile radius and be aware of what else is in the market. Make a note of prices and create pricing strategies. Today’s consumers are very well informed and will carry out price comparisons as well as look at reviews online of SDAs. Make sure your store and prices are visible online.” She adds: “Invest in any innovative SDAs
that offer a point of difference; whether that’s a unique brand or a unique product with plausible USPs. This is where buyers and consumers are converting into sales.”
Beko’s debut SDA range includes fabric care, microwaves, kettles and toasters, coffee machines and hand blenders, with a focus on functionality for busy families
‘2017 will be a good year’ Consumer appetite remains high, although there are issues in the trade, including any potential impact on consumer spend due to economic uncertainty and exchange rate fluctuation. However, with the right approach, there is still opportunity. Israel comments: “The market is challenging
due to a number of factors, but our range continues to inspire and the aspiration of so many to own and use the best quality food preparation and kitchenware appliances, is driving the brand forward.” Anna agrees that there is plenty to be optimistic about. She says: “The market is
forecasted for growth; it’s all very positive for as far as can be predicted into 2018.” As long as suppliers continue to add innovative products and retailers deliver engaging experiences, consumers will continue to spend. “Consumers continue to look for something new and useful for the home – the market continues to look good for those that offer innovation and clear benefits for consumers,” says Bo. “Longer term the market will depend on what the UK’s trading relationships look like in the future, but we think that 2017 will be a good year.”
Don’t miss out on attachment sales
Small domestic appliance purchases can be leveraged with added value sales to give consumers extra functionality or usability
Small electrical kitchen appliance manufacturer Magimix has responded to market trends by launching an add-on to its bestselling liquidiser device, Le Blender. The new BlendCup attachment fits onto the machine so that users can take away fresh soups, smoothies, or other goods – a growing trend with time-poor consumers. The attachment clips on to Le Blender, which uses exclusive BlenderMix system technology to change the direction of the liquid from a centrifugal to a vortex motion, enabling the machine to blend ingredients very finely for an ultra-smooth finish, Magimix says.
The BlenderCup is designed with
portability in mind, so it can fit in most standard car cup holders. It is available in two sizes: 400ml and 700ml, so users can opt for the size that will best fit into their day. Both cups are made from dishwasher safe, BPA-free plastic, ensuring the product is environmentally friendly and can be easily cleaned and reused. The BlendCup retails at £45 and launched in November of 2016. During the festive period, the BlendCup was part of a promotion with every Le Blender purchased in Magimix authorised retailers.
Magimix UK’s spokesman commented:
“The health and wellbeing trend is continuing to boom in the UK, and this is reflected in the associated sales of our blending and liquidising products. Magimix is delighted to allow users of our incredibly popular Le Blender device to enjoy their ultra-smooth blends on-the-go. “Consumers are continually looking
for ways to make their life easier. The new BlendCup from Magimix gives the consumer the full blender functionality whilst giving them the flexibility of ‘blend and go’ on those busy mornings or after the gym.”
March 2017
www.innovativeelectricalretailing.co.uk | 31
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32
