EDITOR'S LETTER
PRESIDENT & CEO James Balda
jbalda@argentum.org
Support and Encouragement As You Take on the Workforce Challenge
“You know more than you think you do.” This is what Sheila McArdle, senior executive director at The Hearth at Hendersonville, told her small class of CNAs training for Tennessee’s Medication Aide Certifi ed credential (p.18). She built the program from the ground up, sticking with it because she knew it would result in a step up in skills and salary for qualifi ed associates and better care for residents. A win-win.
But sometimes the students weren’t sure if they could do
it: Working, raising families, a tough curriculum, tests, hours of studying. McArdle reminded them of how much they’d already learned, and how many skills they used each day. You know more than you think you do. All fi ve students successfully completed the program.
In a tight workforce market, senior living has the additional challenge of continually improving quality. It can seem overwhelming, especially when faced with the sheer numbers of people likely entering senior living in the years ahead. This Workforce Issue of Senior Living Executive magazine is full of people who believe in the power of opportunity, education, and encouragement. People who create apprenticeship programs off ering the kind of education and advancement that can improve a person’s life in a way that aff ects generations (p.11); who dig deep into data to try to discover who will succeed in this fi eld (p.8); and who get the word out about how many diverse opportunities for work there are in senior living (p.28). But even the best-designed program takes the right culture to succeed—a culture of encouragement, open communication, and kindness, like that of McArdle encouraging her class, or executive directors creating recognition programs (p.36). It takes people who make their workplace one that supports growth and trust (p.24), and who encourage meaningful interactions, listening and telling stories (p.38). The workforce challenge is serious. But you know more than you think you do.
You can share what you know and get support for your own solutions through Senior Living Works (
seniorliving.works), where you can sign up to become a Senior Living Works Ambassador. You’ve got this.
– Sara Wildberger Editor
CHIEF OPERATING OFFICER Maribeth Bersani
mbersani@argentum.org
CHIEF FINANCIAL OFFICER Gina Mamone
gmamone@argentum.org
VP, QUALITY IMPROVEMENT John Schulte
jschulte@argentum.org
VP, WORKFORCE DEVELOPMENT Brent Weil
bweil@argentum.org
VP, MEMBERSHIP & EVENTS Brad Williams
bwilliams@argentum.org
VP, GOVERNMENT RELATIONS Paul Williams
pwilliams@argentum.org
SENIOR DIRECTOR OF MARKETING & COMMUNICATIONS Jessica McKay
jmckay@argentum.org
DIRECTOR, PROGRAM CONTENT Denise Brassé
dbrasse@argentum.org
DIRECTOR, MEMBER SERVICES & DATA Kari Horesky
khoresky@argentum.org
OFFICE MANAGER/ EXEC. ASSISTANT Rosa Montgomery
rmontgomery@argentum.org
PROFESSIONAL DEVELOPMENT & EDUCATION MANAGER Robert Oliveri
roliveri@argentum.org
MARKETING SPECIALIST Kayla McAlindin
kmcalindin@argentum.org
STAFF ACCOUNTANT Olivia Wilson
owilson@argentum.org
EDITORIAL COMMUNICATIONS MANAGER & EDITOR Sara Wildberger
swildberger@argentum.org
CREATIVE PROJECT MANAGER Vatrice Chestnut
vchestnut@argentum.org
ART DIRECTOR Rose Thai
rthai@argentum.org
ADVERTISING
DIRECTOR OF SALES Katherine Madison
kmadison@argentum.org
SENIOR SALES ACCOUNT EXECUTIVE Maura Artman
martman@argentum.org
SALES ACCOUNT EXECUTIVE Brooke Jordan
bjordan@argentum.org
SUBSCRIPTIONS 703.562.1179
Senior Living Executive, Volume 26, Number 5 (print ISSN 2161- 6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offi ces. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualifi ed individuals in the senior living business.
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SEPTEMBER/OCTOBER 2019
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