Appoint Yourself an Ambassador and Represent the Best of Our Profession
A
mbassador can sound so lofty. State dinners and foreign trav- els come to mind. But Argen-
tum has another kind of Ambassador. And they’re much more down to earth. Our Ambassadors have signed on to
Senior Living Works, Argentum’s pro- gram to help recruit and retain workers in senior living. They are nurses, caregivers, executive
directors, HR leaders, and CEOs. What ties them all together is a passion for senior living—and a desire to share that passion with young people, teachers, parents, and career-changers. We’ll need all of them if we are to meet our grow- ing need in the senior living workforce. As I’ve visited communities across
the country, I’m always struck by how bright, modern, and vibrant they are. Smiling faces are everywhere, with our residents and our employees. I wish I could bottle that feeling and share it with people who might never think to visit a senior living community. That’s where Ambassadors come
in. They reach out to schools, com- munity centers, houses of worship, and wherever else prospective students or jobseekers might be. Our website provides the tools for Ambassadors to do that effectively. Career posters to give to instructors and guidance counselors. Videos featuring professionals and what they love about their job. PowerPoints to help guide school presentations and career fairs. All the resources are available for download, and they all have attractive branding and a common message.
Also through Senior Living Works,
Ambassadors have access to Argentum’s Education Pipeline, a tool to locate the right education programs to recruit and partner with. Search by occupation— say, nursing aides or cooks—and by state or county, and out comes a custom list of programs, the degrees they off er, how many graduates they have each year, and how to contact them. For Ambassadors, it’s a great roadmap to help reach the right audience with the right message. How much diff erence can Ambassa-
Ambassadors are in HR and recruiting, the truth is that anyone can succeed. In fact, some of the most active communi- s ha
ties have selected early-career workers to be Ambassadors, coordinate activities, and, above all, share their personal journeys in senior living. Their enthu- siasm is a big part of the message, and Senior Living Works gives these leaders a chance to shine.
ly- er by Brent M. Weil
Vice President, Workforce Development Argentum
dors make? Consider a single commu- nity that dedicates a half-day a month to outreach and school partnerships. Possibilities include visiting a high school CNA class with 25 students, taking part in a community college job fair for 300 participants, hosting an evening open house for 40 or more jobseekers, and taking on a couple of interns during the summer. In just six months, a com- munity could easily introduce more than 500 people to our careers. Put all our Ambassadors together, and they’re on track to engage more than 50,000 people this year. Ambassadors can sign up for free at
seniorliving.works. And while a lot of e in HR and r
®
BE AN AMBASSADOR
Signing up is free and fast: Visit
seniorliving.works. You’ll receive:
• A toolkit with materials to help promote careers in senior living— and a video showing you how to use them
• Access to the Education Pipeline opportunity fi nder
• Invitations to webinars on topical issues such as job “ghosting” (and access to webinar content later)
• Opportunities to join in Ask the Expert sessions
In joining a large community of people who share your interests and concerns, you have the chance to exchange new ideas, lead, and network.
SEPTEMBER/OCTOBER 2019
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