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THOUGHTS OF BABY paraphernalia normally conjure up pastel-coloured plastic, disposable nappies and slightly whiffy clothes smeared with (at best) food. But since 2005, Ulubulu’s Creative Director Mathis Riiber has been on a mission to design hitherto unremarkable baby accessories along more original and stylish lines. “When my wife and I had our first son,” he says, “I often found I had collected him from day care with another child’s dummy! We came up with a concept of quality soothers unique to each child, so even dads could remember which dummy belonged to them.” Meaning “Hullabaloo” in Danish, the firm’s


name is taken from a traditional nursery rhyme. The manufacture of Ulubulu’s primary products is done in Germany, using high-quality BPA-free materials and orthodontic silicon teats. They can then be personalised with a child’s name; or carry moustache designs or witty slogans such as ‘’Mute button’’ and “Pull to sound alarm,” which stand out from the average powder blue or baby pink dummy. “It’s important that these are design-led


products,” says Mathis, whose background is in luxury jewellery. “Parents want something cool. These products are original, giftable keepsakes, and although they’re everyday objects such as teethers, we really pay attention to detail.” The eminently chewable teethers Mathis refers to are available in different shapes: a knuckleduster, a hashtag and a camera. He has also designed an eye-catching range of brightly coloured silicon bibs, whose similarly humorous and engaging style makes it easy to see why these products are so popular in an increasingly competitive parenting market.


At the very top of Ulubulu’s range is an 18-carat


gold pacifier, pavé-set with more than 150 diamonds. This extremely precious, exquisite keepsake drew international attention to the US-based company; and for good reason. “We created this pacifier as a gift for Brad Pitt and Angelina Jolie’s first child, Shiloh,” he says. The 18-carat white gold shell is a scale model of Ulubulu’s everyday pacifiers, and even features the silicone teat; but since it weighs 100 g, it isn’t suitable for a baby to suck. For the lucky few who can afford it, though, the famous Diamond Pacifier can be made to order as a completely cherished, one-off gift. “The pacifier is hand-engraved with the


baby’s name, birthdate and weight, and there’s no reason we can’t use different stones instead of the pavé-set diamonds,” says Mathis. As each deluxe dummy is made to order, it’s easy to alter the details: the 18-carat white gold could become rose gold, for instance, while the diamonds could be swapped for emeralds. “I have some more designs on my drawing board that incorporate the mother and baby’s fingerprints,” says Mathis, “so ideas are always evolving.” These bespoke items can take up to eight weeks to make but are most definitely worth the wait. But whether it’s to cause a hullabaloo in the


press with an extravagant diamond-encrusted baby gift, or to treat a baby or toddler to something irresistible to drool or chew on, Ulubulu has something for every family. “They’re wonderful keepsakes,” says Mathis. “These designs are absolutely what we’d like for our own children.” — www.ulubulu.com


FAMILY MATTERS 405


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