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SUIT TO THRILL Pinky Tailor


PINKY TAILOR IS a premium tailoring business with a character all of its own. Housed on three floors of a busy shop in the centre of Bangkok, the quality of its suits, shirts and other items of men’s and women’s clothing is beyond question. But it is the reception that customers receive at Pinky Tailor that encourages them to return time and again with such enthusiasm. “We give a special kind of personal service,”


says Win Palitdejtakul, joint director of the company. “Customers make special trips to us from all parts of the world, and many have become good friends.” Win and his father, Thatsuda – the company’s


founder, also known as Pinky – are both master tailors, and still take part in all aspects of the process, including taking measurements and making patterns. There are distinct differences between a


ready-made suit and a bespoke one, Win explains. “If you look carefully at someone in a ready-made, for example, the sleeves will often be of different lengths,” he says. “This is because many people carry things with their right arm, and their right shoulder may be a bit lower than their left. With our suits, they will be even. Having a perfect fit flatters the figure, and is noticeably more comfortable.” A customer can choose every detail of a bespoke suit, including the weight of the fabric, the lining and the buttons. “Being involved in the design makes people feel special and proud,” says Win.


For customers visiting the shop in person,


the process is straightforward and, with a tailoring team of 35, Pinky Tailor is quick to turn orders around. A first jacket fitting can be arranged within one or two hours of measuring, and a bespoke suit can be made in two to four days. “For a first-time customer who is not able to visit, we can work from a suit that they already have,” says Win. “If they send pictures of themselves wearing it, then mail the suit to us, we can use that to perfect the fit.” New customers without a suit to work from can use the measuring forms on the Pinky Tailor website and describe their choices. Win has been infatuated with the tailoring


business from an early age. “When I was a boy, the shop was my playground,” he says. “I even tailored my own school uniform. Seeing my father on familiar terms with the many eminent people who came to the store filled me with pride, and fuelled my desire to join the company.” The fashion world has also shown its esteem for


Pinky Tailor. In Elle Men magazine’s recent roundup of the 50 most influential people in the Thai fashion industry, the company was ranked number one in the tailoring section. In Win’s mind, the message is simple. “It’s the quality of our cloth and of our workmanship that customers pay for, and they love the whole experience,” he says. “Once you’ve been blessed with a bespoke suit, it’s not easy to go back to ready-made.” — www.pinkytailor.com


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