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GOURMET GOES GLOBAL Bazzar, Brazil


ANY CONVERSATION ABOUT which country produces the best food is unlikely to include Brazil – largely because the average consumer lacks knowledge about the quality of Brazilian ingredients. It’s something that husband-and-wife team Cristiana Beltrão and André Paraizo wanted to address when they opened their first restaurant in 1998. Bazzar was established in the heart of Ipanema and offered a new concept in Rio de Janeiro’s food outlets: farm-to-table fresh food. It was an unusual approach but critics were soon praising the restaurant


for its innovative and health-conscious approach. Before long, customers – who came to the restaurant in their droves – wanted to know how to recreate the delicious meals they encountered there – and so the Bazzar Factory was born. “All Bazzar products come from recipes made in our restaurant,” says


Cristiana, co-owner of Bazzar. “The cooking sauces, the desserts – each item comes from the inspiration and expertise of our chefs.” Its range includes the Açaí Dessert, a Brazilian sweet typically eaten at the start of the day and made with guaraná berry and banana, and Brigadeiro, a traditional rich chocolate dessert.


In time, palates from further afield have also been able to enjoy the Brazilian


treats. Bazzar is now stocked in some of the major department stores across the world, including Harrods in the UK, La Grande Épicerie at Le Bon Marché in Paris and Sogo & Seibu in Japan. “We are also very proud to be currently distributed by premium supermarkets like Marks & Spencer in the UK and Fairway Market in the US,” says Cristiana, “in addition to more than 900 points of sale throughout Brazil.” Among Bazzar’s many awards is the World Packaging Organisation Innovation


Award. “That was especially important to us,” says Cristiana. “We were recognised for innovation and quality while in contention with the biggest global brands.” Two factors have dominated the firm’s rise to success. “We are driven by a


passion for food and a passion for bringing the essence of Brazil to consumers everywhere,” says Cristiana. “Our range is made with natural ingredients from our country that were, until now, a Brazilian secret. Bazzar’s ambition from here is a simple one: to bring a slice of Rio de Janeiro to every plate in the world.” — www.bazzar.com.br/en


THE CONNOISSEUR 317


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