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Engaging Stakeholders & Culture Change 3.Engaging Stakeholders & Culture Change


An important part of becoming a more sustainable organization is creating a culture shift with internal stakeholders, such as staff and board members, that can be transferred to your external stakeholders – your students and everyday clients. It is also critical to engage with your stakeholders, to better understand their needs, desires and expectations related to sustainability and your organization’s operations.


A. Staff


When on boarding new staff, whether seasonal or year-round, organizations should clearly communicate their operations and policies that are part of their culture around protecting the environment and making decisions to minimize their impact.


Ways you can accomplish this task are: ● Mission Statement – Update or create a mission statement that articulates the importance of environmental stewardship in your organizational culture.


● Staff Training – Design activities and time in your training program for staff to embrace and learn more about the sustainable practices and operations of the organization.


Mission Statements– Examples


§ Community Sailing Center, Burlington, VT To encourage and celebrate the responsible use and long-term stewardship of Lake Champlain by fostering educational and recreational opportunities for all members of our community.


§ New England Science and Sailing, Stonington, CT


As we begin our twelfth year, our core values continue to guide our growth and the programs we provide: ● Experiential Learning: We actively engage students through doing,


● Personal Growth: We take students out of their comfort zones for transformational personal discovery and empowerment.


seeing, feeling, and inquiring for more-than-just-hands-on experiences that heighten learning.


● Inclusiveness: We open doors to on-the-water learning and personal growth for all, regardless of financial means or intellectual or developmental abilities.


● Stewardship: We help foster connections between students and their communities and the natural environment to engender relevancy, respect, and protection.


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