Intelligent elegance and craft-focus can make the difference between a good product and the best product.
Craftspeople have always been faced with challenges: to make a superior, quality item that can be produced over and over with consistency and longevity. Spending time to make our products, whether it be testing paper quality or speciality processes, is a necessary part of our artform. Enhancing our techniques is not a luxury; it makes all the difference in creating meaningful, successful products. Our attention to detail and the development of our core strengths is essential in what we produce.
The Business of Craft
by Evan Pricco courtesy of Mohawk
Our advantage in the technological age is that of a physical product. Customers, as we have seen over the years, respond to things they find unique and carefully created. Perhaps it is a cliché, but the idea that it is “all in the details” rings true with other companies and individuals spending the time to forge a more unique, craft-inspired path in their business. Creating lasting experiences, building unique projects, and supplying extraordinary products that stand the test of time are all markers of the new Craft Revolution that has been born out of the Digital Age. Craftspeople evolve with the times, and make something better with it.
For Mohawk, our papers have perfected the job of transforming the most complex digital designs that demand unprecedented printer and paper quality. That begins with hands-on, challenging explorations of paper strength, construction, and materials. While focusing on the details, craft can make a better product… the best.
The Business of Craft Fast Facts 1. Brand
Perception is important in a crowded, competitive industry. Quality, heritage, and attention to detail will make you stand out and create memorable experiences.
2. Community
As a community, we can support each other and give greater voice to things we care about. The new wave of craftspeople adhere to the Arts and Crafts philosophy – that products should be a source of pleasure for the maker and the user.
3. Emotion
We are specialists who care about the profound ex- perience of making things better. Beautiful objects enhance our memories, and change the way we feel about products.
4. Innovation
By its very nature, paying attention to detail and mastering your craft is innovation; it leads to tre- mendous leaps in product construction.
5. Reliability
We know reliability is always the goal when working with customers. That’s why we push for attention to detail and consistent, high-quality production that earns our customers’ trust.
16 | Rhode Island Creative Magazine It’s time we create
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