ISSUE 333 JUNE 2023
WIN
TWO RETURN FLIGHTS TO CANADA
PRIORITY BOARDING
BY KIRSTY JOHNSTON
Kirsty@nitravelnews.com
WHILE this year has seen the cost-of-living significantly,
rise Northern
Ireland consumers are still planning to take at least two holidays this year. That’s according to new research by The Advantage Partnership which found that while holidaymakers in Northern Ireland may be feeling the pinch, they are willing to sacrifice in order to be able to go on at least one foreign holiday this year. The research highlighted that consumers in Northern Ireland are the most money conscious prioritising
their
holiday spend over takeaways, eating out and socialising with friends with 67% admitting to cutting back on spending
Northern Ireland prioritises holidays over takeaways, eating out and socialising
to go on holiday and 74% will give up socialising with friends and opting to stay at home so they can have their holiday this year proving travel is seen as a ‘necessity’ rather than a ‘nice to have’.
Northern Irish travellers are also more adventurous compared to the rest of the UK with 41% of respondents saying they are looking to book an adventure holiday this year with a hiking trip being the top choice. According to local travel agent data, the top five destinations that holidaymakers will be jetting off to for summer holidays in 2023 are the Canary Islands, Balearic Islands, Portugal and Greek Islands. Unsurprisingly
sun and beach were the most
popular type of holiday with almost half of respondents indicating that they would be booking a beach destination this summer. However,
city
breaks also featured heavily and one in five people said they would be looking to book an adventure break this year. The research also showed new holiday trends are emerging across a younger demographic with 18 – 34-year-olds opting for adventure, wellness and escorted tours over sun and beach trips.
Chief Executive of The Advantage Travel Partnership, Julia Lo Bue-Said, said: “It is interesting
to see from our
survey that consumers are looking to take at least two
holidays this year
despite the economic climate. This shows that holidays really are a necessity,
something
people feel they deserve and are cutting back in other areas to ensure they can still go away. The date shows that consumers are keen to get out and explore and be more adventurous with their holiday choices. Our travel agent members are seeing strong bookings for this summer, and beyond which is a positive sign that the industry has bounced back.”
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