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By the Numbers FUN FACTS & FIGURES


11


Canuck Campaigns More than 250 years ago, an advertisement for butter appearing in The Halifax Gazette became Canada’s first effort in marketing. A few more recent memorable campaigns:


by Steve Brearton 45


Denomination in cents of the 1997 Canada Post stamp celebrating Canadian Tire’s 75th anniversary. The company-sponsored stamp features an image from A Bike Story, the firm’s iconic 1989 ad


250+


WestJet passengers given free Christmas presents during two 2013 Calgary-bound flights. The video capturing the unscripted moment has more than 45 million views


1983


Year Canada Trust introduced its Johnny Cash Money Machine. In a memorable television ad, the musician drawls, “Friends, life’s too short to walk the line”


Close to 6,000


Public questions answered in the four months following the 2012 launch of McDonald’s Canada’s Our Food, Your Questions advertising campaign. The associated website received more than two million interactions


500,000 Views the Toronto Raptors’ We The


Years Newfoundland and Labrador Tourism has continued its Find Yourself marketing campaign. The tourism ministry says seven out of 10 visitors are lured by the television ads


60 8 | C C A M GAZI I E M JA NUAR017 | PPA MAAGAZNNE | | ARCH 2Y/FEBRUARY 2017


North video enjoyed in the two days following its April 2014 launch. The campaign dramatically boosts the Raptors’ social media presence


2.5


Percent growth in market share for Molson Canadian beer in the year following the 2000 release of the I Am Canadian commercial. “Joe Canada” performed “The Rant” in every Canadian NHL arena in spring 2000


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