Professional Matters
SPEAKING OUT
Joy Thomas with (from left to right): Myriam Madden, president, Chartered Institute of Manage- ment Accountants; Belicia Cespedes, corporate accountant, International Environmental Corporation;
Kimberly Ellison- Taylor, chairman, AICPA Board of Directors
AWARDS
CPA Canada wins platinum, gold and silver
THERE’S MORE precious metal in CPA Canada’s trophy case, thanks to big publishing wins. CPA Canada’s annual report was
a two-time platinum winner for print media at the international MarCom Awards, one of the oldest and most prestigious creative competitions in the world. In the digital realm, the PD and
SPEAKING OUT Celebrating successful women
JOY THOMAS, PRESIDENT AND CEO OF CPA CANADA, offered her words of wisdom at the AICPA Women’s Global Leadership Summit in Boston last November. As part of the Celebrating Successful Women panel, Thomas shared lessons learned on her career path. Quotable observations included: • “To continuously grow, don’t let yourself get too comfortable.”
• “To be successful in business you have to experiment.”
• “It resonates with your team when you show your vulnerabilities and how you overcame them.”
BRANDING The CPA story
SHARING STORIES that demonstrate how CPAs add value in their work or through interactions in their community helps people gain a new understanding of how Canadian CPAs create positive change, says Heather Whyte, CPA Canada’s vice-president of strategic communications, branding and public affairs. “Canadian CPAs are the best ambassadors of our brand.”
Ten ways to get started as a brand ambassador 1. Wear your CPA with pride! 2. Tell the CPA story to everyone at work. Talk about unification and how the CPA profession contributes to the economy and society. 3. If you’re hiring, seek out CPAs. Put “CPA preferred” on job ads. 4. Influence a young person thinking of becoming
a CPA. Be a source of information about CPAs, and explain why they have great careers with global mobility. Help a prospective student understand how to get into the program. 5. Use social media. Follow CPA Canada on LinkedIn, Twitter or Facebook. Share stories with your followers. 6. Demonstrate your values and the breadth of your CPA skills by volunteering in your community. 7. Take part in local social and speaking engagements to demonstrate your value as a CPA. 8. Contribute articles to your local newspapers or create a blog. 9. Tell your story about your career successes. Show how you’ve made a difference by making your organization successful. 10. Motivate your CPA peers to tell their CPA stories.
MARCH 2017 | CPA MAGAZINE | 11
Events Guide won gold and Member News won silver in the Best Email Newsletter category at the Canadian Online Publishing Awards.
Let’s talk
WE’RE TWEET ON YOU CPA Canada’s gone social and we want to connect on issues that matter to you.
Join the conversation on Twitter (@CPAcanada),
YouTube (
YouTube.com/CPAcanada), LinkedIn (Official CPA Canada [Chartered Professional Accountants of Canada] Member Group) and Facebook (
facebook.com/CPAcanada).
Andrea Civichino
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