FEATURE | INDIVIDUALITY PIAZZAS
MATERIALS PIAZZAS
The Piazzas in the Materials & Nature zone of interzum 2017 are the ideal areas for innovative thinking and discussion in a relaxed atmosphere.
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he leading international fair for the furniture and interior construction industries’ supply sections, interzum, is traditionally divided into three segments. In this way, the entire spectrum of components used in furniture manufacturing and interior construction is presented in a concise yet comprehensive way. Alongside the exhibitors’ presentations, every segment offers its own Piazza, providing an area which has been designed to focus on a specifi c theme and which serves as a meeting place and source of inspiration. At this year’s Materials and Nature segment, there will be two Piazzas with the theme of ‘individuality’. The desire for individualised design of living spaces is one of the big trends to have been shaping the furniture industry for years. In the search for scope to create individualised designs, the choice of materials for furniture and interiors plays a decisive role today, and will continue to do so in the future. New materials, machining processes and surfaces are being brought to market within ever shorter development cycles. Alongside their variety, the opportunities to combine these different materials are also growing at an exponential rate, so planners and fabricators
gain enormous scope to be creative, which allows them to fulfi ll the most varied of customer wishes. The only diffi culty is keeping track of it all. This is where the Piazzas in the Materials & Nature segment becomes invaluable with their comprehensive overview of exhibitors’ highlights and coming trends in this segment.
Both Piazzas have been designed by Katrin de Louw from TRENDFILTER®
, who is on board for the fourth time now. “We are happy to have Katrin de Louw’s support again this year,” says interzum Project Manager, Matthias Pollmann. “As an interior architect and renowned trend expert in the furniture
and materials industries,
Katrin is perfect for this position.” Alongside the relaxed, meeting- place atmosphere of the Piazzas, there will once again be a
comprehensive programme of lectures this year: just as trends in design and colour will be discussed by experts from business and science, so will technical questions, current industry standards and quality seals. One of the daily highlights will be the ‘Trendespresso’, a short lecture by Katrin de Louw about current trends in design. This format has already proved popular at recent events... and you’ll be able to grab an espresso too!
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