Single-serve capsules | markets feature
Innovation brews in capsules
The global market for rigid single-serve capsules, both metal and plastic, amounted to 48bn units in 2016. Traditionally a metal format, the popularity of plastic capsules has grown rapidly – fuelled in part at least by higher margin opportunities - and polymer types account for the bulk of the market with production now exceeding 35bn units. The rigid single-serve capsule format developed to satisfy the European tradition of espresso coffee brewing in markets such as Italy, France and Switzer- land. Following the outstanding success of Nespresso, the market has now evolved to accommodate other coffee-based beverages (short, long, cappuccino, macchiato, latte, and so on).
Beyond coffee The range of products filled in capsules is no longer limited to coffee. Tea and hot-chocolate variants were originally introduced in capsules compatible with existing coffee brewing systems as a product range extension. However, as tea differs from coffee in its brewing, entirely new capsule systems have been
www.filmandsheet.com A new report produced by AMI, in
cooperation with Plastic Technologies Inc, takes an in-depth look at the global market for single-serve
(coffee) capsules. Martyna Fong and Thierry Fabozzi provide exclusive insight into the findings
introduced in recent years (Nestlé’s Special.T being one example). Diversification of beverage product offerings into
capsules has now become a useful additional sales channel for major food companies. Cold beverage capsules are the latest market phenomenon, although they are yet to be proven for mass market appeal. The US launch of the Keurig Kold system in 2015, for
Main image: The coffee
capsule market developed out of the European preference for espresso
October 2016 | FILM & SHEET EXTRUSION 25
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