NEWS INDUSTRY UPDATE
happily take on odd jobs such as small repairs or minor installations themselves, and most would take on internal (81%) and external (62%) painting as DIY projects.
Although there are a number of jobs most homeowners would hire a tradesman to do, a significant proportion of DIY enthusiast homeowners would take on more complex projects themselves, such as tiling (45%), laying a floor (41%) and carpentry (30%).
The survey results also reveal the trends towards DIY or DFY (done for you) between different age groups, genders and geographical areas:
• Homeowners aged 45-54 are the demographic most likely to tackle smaller DIY and odd jobs themselves (92%), whereas young homeowners (aged 18-24) are the most likely to call on the professionals for odd jobs (33%), compared to just 13% across all age groups.
• The younger age brackets, however, are the homeowners most prepared to give complex projects a go when most others would hire a professional: 33% of 18-24-year- olds and 30% of 25-34s would take on plumbing jobs themselves for example (compared to 24% of those aged 45-54).
• Although women homeowners are more likely than men to call in a professional for most home improvement tasks, they are in fact slightly more likely than men to take on smaller DIY jobs around the home, with 87% of women surveyed saying they would undertake odd jobs themselves versus 86% of men.
• Men are more willing than women, however, to take on DIY jobs with a higher technical skill level: 36% of men would opt for DIY for carpentry jobs, for example, compared to 25% of women.
Home improvement market is on the up
A study on home improvement, commissioned by the Travis Perkins Group, has revealed that when it comes to bigger, more complex improvement works the majority of UK homeowners look to a professional tradesman for a solution, but most are confident in their ability to undertake odd jobs and small tasks around the home as DIY projects.
The survey, consisting of 1,092 British homeowners, highlights that the future of the home improvement market is bright – both on the DIY and professional tradesman sides.
Key findings reveal that there are still certain no-go DIY areas, with more than 80% of those surveyed saying they would hire a tradesman for re-wiring, bathroom installations and plastering. However, 87% of respondents said they would
08 | Winter 2015 Tomorrow’s Retail Floors
• Homeowners in Scotland and Wales are most comfortable with small-scale DIY with 92% of respondents from both regions saying they would take on odd jobs around the home.
• Homeowners in Northern Ireland are most likely to call on professionals for both smaller odd jobs (19%) and larger jobs, such as rewiring (100%) and plumbing (95%).
John Carter, Chief Executive at the Travis Perkins Group, commented: “Thanks to growing consumer confidence, a much improved housing market and the trend of ‘don’t move, improve,’ the home improvement market continues to grow. For smaller, less technical, jobs homeowners have the confidence and ability to go it alone, but where tradesmen add real value to the homeowner is with more specialist, high-skill tasks. The expertise, insight, access to equipment and sheer manpower demanded by these complex jobs is often beyond the comfort zone of the DIY enthusiast. It is in this space that the tradesman is sought after and where the work will be found in the current housing boom.”
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