BLOG ON! FEATURE
that you never have to struggle for inspiration again. One great way to create ideas for your posts is to keep a folder of any articles, news stories, industry related news or new products in your industry. Apps such as Pocket or Flipboard can help you to create an online folder.
Blogging does not always have to be solely related to your business. However, writing blogs about your industry is a great way to ensure that you become the 'go-to' for everything industry related. It can also showcase your expertise, demonstrating to consumers and audiences that you have an in depth understanding of the sector that you work in.
Te UK flooring market is
etremely competitive and therefore, blogging can be an effective tool to ensure that your business is able to stand out from the crowd.
Engage
Ensuring your blog post is relevant to your target audience is also an excellent way of improving relationships. By doing so, audiences will become regular readers who are more likely to interact and engage with your business. It is important to post at the same time each week or month, as this will ensure that regular readers will be aware of when the blog will be posted. When writing your blog it is also important to include call to actions, these often appear at the end of your blog and encourage audiences to share on Facebook, tweet your business with questions and leave comments. By doing this, audiences are much more likely to interact and engage, thus increasing the chance that they will enlist the work of your business. Receiving likes or re-tweets on social media platforms also drastically increases your demographic. This is an excellent way to drive traffic from other sites back to your blog. Therefore, it is also crucial that your blog appears on your website and isn't kept as a separate entity. You need to make sure that the process for audiences to share and visit your blog or website is as easy as possible. Many blogs have ‘share’ and ‘like’ buttons embedded at the bottom of the page.
Varied
Another great way of attracting new customers to your blog is to ensure that you constantly change the type of content that you post. This will guarantee that you are able to demonstrate your expertise across a wide range of areas. Some ideas and ways you can do this are:
• Use video blogs, or vlogs as they are most commonly known, to try and inject some personality into your
Jonny Ross Tomorrow’s Retail Floors Winter 2015 | 15
online profile. Allowing audiences to get to know who you are and who your business is, is a great way of improving relations.
• Include interviews with industry experts. Use your business relations to find different interviewees and ask them questions that your target audience will find interesting.
• Provide reviews about the latest industry products, this is a great way to demonstrate your expertise and this will form a blog that your audience will find extremely useful. Writing this style of blog can really help you become a 'go-to' for information and advice in your marketplace.
What is extremely important to remember is that when writing a blog for your website, you need to imagine yourself as the reader. What would you find interesting? What would help you with regards to products and services? What would you most enjoy reading?
Enjoy
Once you have been able to answer these questions it is time to start reading as many blogs as you can. They don't have to be in the same industry sector as you, however, the only way to fully understand how blogs work is to read as many as possible. This is also a great way to learn what to do, what not to do and can often provide you with a great source of inspiration for your own blog.
Just remember, blogging isn't a word that needs to fill you with fear, after reading this article, the word should fill you with excitement, curiosity and inspiration. So what are you waiting for? Get out there and get blogging!
www.jonnyross.com
www.jonnyross.com/blog!
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