INTERVIEW JOCHEN KÖCKLER
as it’s more fruitful and more effective if the exhibitors from all over the world can meet visitors from far and wide.
H
ow does DOMOTEX compare with other trade shows?
With roughly 13,000 exhibitors in a space of around 170,000m² we’re the only flooring-focused show of this size. We have a unique position in both size and scope, with everything a retailer, business person, or architect could need. We at Deutsche Messe also run DOMOTEX in specific areas such as China, Turkey, and Russia, but these are run from a more regional aspect. We run DOMOTEX Hannover as DOMOTEX Worldwide, and you cannot find such an international overview anywhere else.
W W
hat’s your favourite aspect of the job?
I firmly believe that the most important thing is to run a trade show very close to the branch of the industry because it’s not a product in the same way as say, a new car or a pair of trousers where you need to convince one customer. Instead you must work with your client to produce it. Therefore, as Member of the Managing Board it’s crucial to stay in personal contact with the decision-makers of the industry.
hat makes for a successful show? There are three key parts, which make a trade show
successful. Firstly innovations; it’s paramount to motivate
When people are doing business together they want to know who they are dealing
with and that’s the reason people join us here in Hannover. It’s very important to make it international as it’s more fruitfl and more
effective if the ehibitors from all over the world can meet visitors from far and wide.
our exhibitors to bring their new ranges to Hannover in order to convince their clients to have the best products. This is why we are running a special concept called Innovations@ DOMOTEX to support our exhibitors and also provide a clear focus for our visitors.
The second part is efficiency; so many visitors invest three days to come to us and get a total overview of the market and meet people. If you consider that they would need to invest more than two months travelling in order to meet all the international contacts that they can meet with at our show, then it’s clear that efficiency is of utmost importance for us.
The third part is inspiration; to create a fair, which gives access to the whole market and where visitors can get a feel of new trends, the new market players, and key changes in the industry.
W
hat do you hope for the future of Domotex?
I hope to develop it very close to the needs of our exhibitors and visitors. What I love is when I bump into someone from the flooring industry and they tell me that, as a decision- maker, Domotex is the place to be in January. If we put on a great show and keep everyone satisfied then we are doing a good job and that also makes it fun for us to organise.
24 | Winter 2015 Tomorrow’s Retail Floors
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