F&X CARPETS PRODUCTS Yak to the Future
Exhibiting once again at Domotex, F&X Carpets staked its claim as one of the brightest rising stars in the domestic carpet scene, as it launched a spectrum of styles to cater for savvy UK homeowners, along with its new Himalaya brand.
F&X Carpets is bringing natural wool and yak hair, polypropylene and recycled PET ranges to UK retailers. Many of the ranges contain innovative approaches to domestic carpet and all contain colours, designs and textures that have been exceptionally well received.
“Yak hair makes an eceptional carpet fibre,
offering ecellent thermal insulation, humidity regulation, soſtness,
resilience and durability.”
Under the new Himalaya brand, F&X Carpets is the only manufacturer to mix natural fibres and recycled PET in wool-rich and wool-mix carpets, and is also one of the only to make Yak hair content readily available for UK homeowners. Featuring in the Apollo and Ares collections, Yak hair makes an exceptional carpet fibre, offering excellent thermal insulation, humidity regulation, softness, resilience and durability. In both collections, Yak is mixed with wool and PET content, for a carpet that is cost competitive, has an excellent environmental back story and is unique in the UK marketplace.
“It is harder and harder to find brands that offer something different for the homeowner and so retailers often end up with lots of ‘me too’ products, all very similar and with no real story to set them apart. However, with F&X
Carpets there’s a chance to offer unique carpets with a great story and at a cost that sees them compete with more run of the mill carpets,” explained Gordon Hugo, UK representative for F&X Carpets. “Domotex provided an excellent platform for us to launch our Himalaya brand to Europe and the UK and the response we have received to our collections has been excellent. We are truly excited about the potential of F&X Carpets in the UK and are looking to roll out further exciting developments in the near future.”
Himalaya is launched with nine 100% wool ranges and seven industry-first wool-rich and wool-mix carpets – using 20% recycled PET – so has the traditional UK consumer well catered for. In addition to this, F&X Carpets introduced its Luna range made of 100% PET (manufactured from plastic drinks bottles) and with it brings a striking collection of recycled content stain-resistant carpets. PET carpets are finding a growing fan base among those who want the benefits of easy maintenance, but with a more considered impact on the environment, better resilience, softness and durability. The manufacturer also showcased six polypropylene ranges, all using two-ply yarn in a range of qualities and with on- trend tones.
“Packed full of innovation such as the nine-ply wool-rich Santorini, our carpets have also been warmly received for their aesthetic qualities too,” continued Gordon Hugo. “From coordinating stripe and plain collections in soft and warm natural palettes to heavy textured loops, luxurious velvets and more, F&X Carpets is ready to take the UK by storm.”
Tombola displays featuring F&X Carpets wool, wool-rich and wool-mix carpets under the Himalaya brand are already rolling out to retailers across the UK.
www.fxcarpets.co.uk
For more information contact, F&X Carpets, Gordon Hugo, 07976 607657,
gordonvhugo@googlemail.com
Tomorrow’s Retail Floors Spring 2015 | 41
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