BECOMING SOCIAL JONNY ROSS
a desirable online world that consumers will want to be part of. A great social media campaign can also increase brand recognition. Ensuring your business posts regularly, using similar images and tones across all of your different platforms and linking to your different profiles on social media can really help to make sure that consumers will instantly be able to recognise your brand.
Improve business reputation
Social media is an extremely powerful medium. It is instant, it is direct and it is extremely public. A great social media campaign can therefore guarantee that your business is held within a positive light by the community. You have the power to be able to demonstrate that you are able to engage with your audiences, create great content that customers want to interact with and it also gives you the opportunity to respond to customers online. Whether this entails dealing with complaints, simply replying to consumers’ tweets or Facebook posts, engaging with clients can really help boost your business' reputation.
Choose a social media platform
A great social media campaign is most effective when the platforms you use are related and fitting for your target audience. Spending some time researching the social media platforms you want to use can really uncover whether they are suitable for your business and most importantly your audience. In the retail industry, Instagram and Pinterest are two networks that should definitely be included in your campaign. After all, they do say that a picture is worth a thousand words.
It won't cost a penny - other than an investment of time
Creating a great social media campaign is completely free. Other than investing some time into creating great content, carrying out a little research into which platforms are best suited to your business and spending time managing your online presence, you won't have to spend a penny. Putting together a dedicated team within your business to work on social media campaigns is also something that can really increase your efficiency. Creating a content calendar to ensure everything posted is relevant and will create consumer engagement can also ensure that time spent on your social media is effective and never wasted.
So there you have it, the importance of a great social media campaign and the benefits you can expect it to bring your business. Like any marketing campaign, it will take time before you begin to see benefits. Aim to make a few small changes every week and ensure you are consistent with the work. These benefits won't happen overnight but if you make the effort, you can be sure that your business will feel the benefits.
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Tomorrow’s Retail Floors Spring 2015 | 25
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