JONNY ROSS BECOMING SOCIAL Becoming Social
In today’s digitally-driven market it’s increasingly important for businesses to have a good online presence. Here, website development and retail expert, Jonny Ross explains the importance of a creating great social media campaign.
Social media marketing is something that is widely overlooked by many businesses. For some, social media means a few Facebook posts here, sending out a few tweets there and maybe the odd Instagram photo. But this is where many businesses are getting it wrong. A great campaign can have several benefits for any business working within any market sector - but especially retail. Did you know that, according to Hubspot, 44% of online shoppers begin by using a search engine? And one of the best ways to increase search engine optimisation (SEO) and get your business listed at the top of the rankings is to implement a great social media campaign.
What exactly is a social media campaign?
Defining what it is that constitutes a social media campaign often causes confusion. However, it needn't be confusing. In extremely simple terms, a social media campaign is anything that you post on your social media platforms that promotes your brand or business. This could be a targeted campaign promoting a specific product, or it could simply be increasing your engagement and activity on your social media platforms. The most common social media platforms used in business are; Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+, however a crucial part of social media marketing is carefully selecting the right platforms for your business.
Increase customer engagement
The State of Inbound Marketing in 2012, stated that social media has a 100% higher lead-to-close rate than outbound marketing. Outbound marketing could be print, TV advertisements, newspaper advertisements, anything your business does to send out a message. This is because social media is an instant platform that allows you to directly target your audience and create engagement whilst being able to measure your business' impact.
44% of online shoppers begin by using a search engine. One of the
best ways to increase search engine optimisation (SEO) and get your business listed at the top of the
rankings is to implement a great social media campaign.
With, for example, a television advert, it is extremely difficult to measure the impact that advert has on audiences. However, with social media campaigns, this is something that is extremely measurable. Most platforms have their own inbuilt analytics service which can provide you with information such as how many people have seen the post, how many people have engaged with it, or shared it and how many people have visited your website as a result of your post. These are vital pieces of information that can really provide your business with invaluable information with regards to your customers and how they are engaging with your brand.
Create brand loyalty Jonny Ross 24 | Spring 2015 Tomorrow’s Retail Floors
A great social media campaign can also create brand loyalty - key for businesses operating within the retail sector. With so many competitors offering similar products it is imperative that your company can gain and retain loyal brand followings. Therefore, social media plays an important role in ensuring your business becomes a 'go-to' within the retail industry. This can be achieved through the use of regular posts on social media, competitions, customer engagement, creating
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