FIRED EARTH, KNUTSFORD IN STORE AT
Timeless Elegance
The beauty of Fired Earth’s products is that all tastes are catered for and it’s possible to go for ultra-modern or classic design. However, Rob commented: “We’re constantly updating our ranges so although we’re not driven by trends, we’re certainly able to reflect them. Tiles are understandably expected to last for years though, so it’s important that a look has longevity as well as being part of a wider trend. I’m always looking at developments in design, and I find inspiration in everything from my travels to architecture, old photographs and colours emerging on the catwalks.
“We’re always sourcing and developing fantastic new products that we know can sit well within
the range and that our customers will love. We really value the feedback that customers give us and we work hard to offer products that meet their needs. For example, we’ve just designed a fabulous range of decorative, slip-resistant flooring, The Sorrento range, which is perfect for bathrooms and was something that customers were asking for.
“In the short term we’ve got exciting plans for this year including the launch of more than 20 tile ranges over coming weeks, as well as additions to the paint collection. We’ve also recently opened showrooms in Barnes, London and in Ascot with plans for more openings, so watch this space!”
www.firedearth.com
Fired Earth Tuscania
This high quality glazed porcelain, authentically replicates cross cut travertine whilst possessing all the advantages of a porcelain tile.
Fired Earth Ezra Limestone
Ezra Limestone with a tumbled surface and edge.
Tomorrow’s Retail Floors Spring 2015 | 23
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