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FEATURE


feature specifically engineered ‘cinetic tips’ that oscillate very quickly, preventing dust build up. And Nick told me how the new developments in their cyclone technology promise to deliver their best results yet.


“It’s quite a classical, Edisonian approach to design – Thomas Edison really pioneered this idea of making lots of mistakes, but ultimately it leads to development of technology that really performs.”


Some of the recent additions to Dyson’s range of technology that performs include the DC59 cordless vacuum and the 360 Eye, a robotic cleaner that could change the way that people clean their homes. And it is this development in robotics that Nick thinks could play a big part in any future developments.


He said: “I think that robotics is certainly a pretty significant part of the future, and the benefits of a machine like this are pretty abundantly clear, that using a smart phone, you can set the machine to run while you’re not there, and without lifting a finger, you arrive home and it’s clean.


“Something like the 360 Eye is a pretty significant step in terms of Dyson’s technological development. It’s the most technologically advanced machine that we’ve ever made, and again, it’s very exciting. It represents a new paradigm in terms of cleaning, and I think we’re just starting to see that emerge now.”


This new paradigm, according to Nick, would see a unification between robotic cleaners and smaller cordless machines, to cover all angles at all times. He explained: “What we’re seeing is this idea that we would have something like the 360 Eye that would cover the vast majority of floor spaces


twitter.com/TomoCleaning


He said: “The Cinetic cyclones are so attuned to capturing those microscopic particles where dust can lurk, that not only is it very easy to maintain, it’s not going to lose suction over 10 years working use, and that’s absolutely unique. All other machines will lose suction apart from the Dyson Cinetic, so it represents the next step in terms of this idea of ‘lifelong’.”


After our chat, and a quick go on some of their newer products, I was taken on a tour around the extensive facilities at Dyson’s Wiltshire base (the bits I was allowed into anyway!) and I was struck by just how much they cherish their history. Alongside the many, many bladeless fans and heaters that occupy nearly every desk in the building, there are rows of cabinets down most hallways displaying some of their most iconic products, as well as an extensive timeline showing the highlights of their 22-year history, from James Dyson’s very first prototype right through to the 360 Eye.


The only visitor in recent times that has had the privilege of being allowed into the hallowed grounds of RDD was Prime Minister David Cameron.


in the home, and then you would have the cordless machine that would do the other spaces – up high, the stairs, the car, countertops, whatever. It’s this idea of 360° cleaning.”


Nick was also keen to show off another new addition in the Cinetic Big Ball, a new upright cleaner that introduces ‘Cinetic Science’ and the ‘most advanced cyclone patent’ that Dyson have ever built. The cyclones


But rather than resting on their laurels, according to Nick, these reminders of where they came from only serve as an added impetus to develop new ideas in the future. He said: “There’s always massive room for improvement, and our ethos at Dyson in a large part is always looking to improve, and to never be satisfied with the way technology is.”


So while I wish I could have returned from my visit with an exclusive insight into what Dyson have planned next, I was unable to crack their secretive shell. Instead, we’ll all just have to wait and see what the next addition to that illustrious timeline will be.


www.dyson.co.uk


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