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CARPET & FLOORING


OPENS NEW BRANCH IN CROYDON, LONDON


NEW BRITISH WOOL LABELS PROMOTE UNIQUE BRITISH STRENGTH


The British Wool Marketing Board (BWMB) has launched the new British Wool Premium Label Partnership with manufacturers that want to promote a higher content of British grown wool in their carpets, rugs and other products. This allows quality manufacturers a chance to influence how much wool of genuine British origin is used in the blend of their ranges.


A new label, the Gold British Wool label, and a pre-existing label, the Platinum label, are included in the new Premium Label Partnership. The labels have been created to clearly define a higher level of British Wool content within product - 70% within the wool blend in the case of the Gold label and 100% in the case of Platinum.


Carpet & Flooring is delighted to announce the opening of its new SIG Flooring branch in Croydon, London.


Lisa Tomlin, Managing Director, commented: “Croydon is our fifth branch to open in the London region.


“It’s fantastic news for our customers who now have another branch to use when working in London. We share the site with our sister company SIG Interiors, giving our customers access to a wider range of interior products, including ceilings, partitions and access floors.


“SIG Flooring sits perfectly with SIG Interiors, creating a stronger offer to our customers, especially for contractors who work on both flooring and interior projects.”


Ornela Mulaj, Branch Manager, is looking forward to marking the opening for customers.


Ornela said: “We are holding a series of trade events at the Croydon branch throughout July, kicking off with Polyflor trade days on 27th, 28th and 30th June; FBall on 11th, 12th and 13th July; and Quantum on 25th to 29th July.


“There are some great deals to be had, product advice, freebies and


08 | NEWS


of course some free food and refreshments to celebrate the opening with our customers.


“We’ve already been serving customers and they comment on the fast service they’re getting. An Express Service is important to our customers – the less time they spend waiting for their order,


the quicker they can get on site and complete their job. true - time is money!”


It’s a cliché, but it’s


Carpet & Flooring has branches in Bow, Colindale, Camberley and Chatham in Kent (KFS), giving strong coverage of the London area for customers.


www.carpetandflooring.co.uk www.tomorrowscontractfloors.com


The Premium Label Partnership defines the manufacturer of the product and their supply chain and ensures that the manufacturer is responsible for ensuring the content is


sourced and verified according to the criteria that is set-out by the BWMB. The BWMB audits the chain and the product is only awarded if the strict content values of the specific label meets the standards.


Tim Booth, Marketing Manager of the BWMB, said: “We have had growing interest from textile manufacturers for a higher specification label that promotes quality fibre content - particularly in carpet and mattresses. These new labels and the Premium label partnership will encourage more to follow suit. The added value to the consumer is that this will be a great investment with superior performance.”


The BWMB is owned by the sheep farmers of the UK and sits between the wool producer and the textile industry providing wool for sale by auction across the year and promoting it through its Shepherd’s Crook licensed partnership programme.


Making decisions on the type of wool or wool blend used is a critical decision for spinners and manufacturers; it affects the texture, the product’s price and its ultimate performance.


britishwool.org


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